Growth Marketing Manager

$140,000 - $205,000/Yr

Mashgin - Palo Alto, CA

Full-time - Mid Level

Palo Alto, CA

Computer and Electronic Product Manufacturing

About the position

The Growth Marketing Manager at Mashgin is responsible for driving B2B marketing initiatives to accelerate market expansion. This role focuses on developing and executing data-driven marketing strategies to generate demand and qualified leads in collaboration with the sales team. The position requires a deep understanding of customer audiences and effective content management across various stages of the B2B buyer journey.

Responsibilities

• Develop a deep understanding of customer audiences, routes to market, and buyer personas.
• Create, distribute, and manage compelling content for different stages of the B2B buyer journey, including case studies, whitepapers, ads, and landing pages.
• Collaborate closely with sales across all campaigns.
• Manage and improve the marketing tech stack and integrations, establishing a strong analytics framework to measure performance.
• Analyze marketing metrics to make informed business decisions regarding marketing budget allocation based on ROI and other key performance indicators.
• Run rapid experiments with various marketing initiatives to drive cost-effective pipeline generation, iterating based on performance.
• Support the sales organization with infrastructure and automation for targeted outbound activities.
• Develop infrastructure for account-based marketing (ABM) to target specific accounts and roles through various mediums.

Requirements

• 4 year undergraduate degree with coursework in computer science, engineering, or quantitative fields.
• 5+ years of B2B digital marketing experience, particularly in high growth SaaS, hardware, or enterprise technology.
• Proven track record of executing successful digital marketing campaigns resulting in strong business results.
• Deep understanding of modern web infrastructure and digital marketing channels, including paid search and social media.
• Strong quantitative background with experience using data and metrics to inform marketing decisions.
• Proficiency in analytics tools (e.g., Google Analytics, SQL).
• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce).
• Strong project management abilities and experience leading cross-functional initiatives.

Nice-to-haves

• 2+ years of experience with web optimization, CRO, A/B and multivariate testing.
• Experience in retail tech, payments, or food service industries.
• Knowledge of computer vision, AI, or hardware.

Benefits

• Dental insurance
• Life insurance
• Paid time off
• Pet insurance
• Vision insurance