Growth Marketing Manager

Obviously Ai - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Publishing Industries

About the position

As a Growth Marketing Manager at Obviously AI, you will play a crucial role in driving growth through various marketing channels. This position combines creativity and analytical skills to develop and execute campaigns that engage and convert target audiences. You will work closely with the CEO and sales team, leveraging marketing resources to enhance user acquisition and revenue growth while enjoying a flexible and collaborative work environment.

Responsibilities

• Continuously churn out new messaging ideas and marketing campaigns that drive user acquisition and revenue growth.
• Develop and implement A/B tests to rapidly validate your ideas by running ads, social campaigns, email campaigns, and optimizing landing pages.
• Build detailed analytics and user workflow pipelines via Google Analytics, Mixpanel, Hotjar, etc. to analyze and improve performance of your campaigns.
• Collaborate with contract workers like content writers, designers, etc. to create compelling conversion-focused marketing assets that engage and inspire our audience.
• Creatively come up with new growth opportunities and explore unconventional ways to grow the top of the funnel, including but not limited to trying new channels.
• Track and report on key performance metrics, providing insights and recommendations for ongoing optimization and improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing, with a proven track record of driving measurable results.
• Strong analytical and data-driven mindset, with experience using tools such as Google Analytics, Mixpanel, Amplitude, Hotjar, etc.
• Strong experience with running paid ads on Google Search, Google Display, Twitter, and LinkedIn Ads.
• Strong experience managing or working with contract workers across different time zones.
• Strong experience creating concise, clear briefs for writers, designers, and other team members.
• Experience with A/B testing, conversion rate optimization, and other growth-focused tactics.
• Strong written and verbal communication skills, with the ability to articulate complex ideas in a clear and concise manner.
• Familiarity with marketing automation tools such as Hubspot, Marketo, Zapier, etc.
• Excellent communication and presentation skills.
• Ability to easily explain complex ideas in simple layman language (Important).
• Ability to think spontaneously on the spot.
• Great proficiency in English and ability to start and engage conversations.
• An autonomous, independent, and collaborative work ethic and style.

Nice-to-haves

• Experience working with small (Series A to Series C) startups.
• Experience working on a data science or AI product.
• Experience working on a self-serve, product-led SaaS product.

Benefits

• Health Care Plan
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work Equipment
• Stock Option Plan
• Training & Development