Growth Marketing Manager

$120,000 - $200,000/Yr

Census International Company - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

Census is the first Data Activation platform built on your warehouse, enabling businesses to sync 360° customer data to over 200 business tools through Reverse ETL. As the Growth Marketing Manager at Census, you will play a pivotal role in driving B2B customer acquisition and revenue growth. Your primary focus will be on developing and executing innovative experiments and programs aimed at acquiring more Operations, Data, and Growth users while also driving feature adoption. You will collaborate closely with various teams, including Product, Sales, Operations, and Data, to optimize the customer journey, guided by key metrics such as New User Acquisition and Org Activations. In this role, you will design and implement data-driven growth strategies tailored to accelerate customer acquisition and revenue growth specifically for our B2B segments. You will be responsible for developing and managing partnerships, affiliate programs, and other scalable growth channels that contribute to top-of-funnel growth. Your analytical skills will be crucial as you analyze customer data to identify trends, opportunities, and pain points, using these insights to inform and refine marketing strategies. Additionally, you will lead cross-functional initiatives to launch new growth experiments and optimize existing channels, ensuring that marketing budget allocation is owned and optimized to maximize ROI across global markets. Creating compelling and personalized marketing campaigns that resonate with our target B2B audience will also be a key responsibility. This position requires a blend of creativity, analytical thinking, and a strong understanding of the B2B landscape, making it an exciting opportunity for someone passionate about growth and data-driven marketing.

Responsibilities

• Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth for our B2B segments
• Develop and manage partnerships, affiliate programs, and other scalable growth channels to drive top-of-funnel growth
• Collaborate with Product, Data Science, and Engineering teams to optimize the self-serve customer journey and improve conversion rates
• Analyze customer data to identify trends, opportunities, and pain points, using these insights to inform marketing strategies
• Lead cross-functional initiatives to launch new growth experiments and optimize existing channels
• Own and optimize marketing budget allocation to maximize ROI across global markets
• Create compelling, personalized marketing campaigns that resonate with our target B2B audience

Requirements

• 4+ years of experience in B2B growth marketing, with a proven track record of driving user acquisition and product adoption
• Excellent written and verbal communication skills, capable of inspiring teams with a clear and shared vision of success
• Data driven and analytical, with the ability to see the bigger picture beyond incremental A/B test results
• An entrepreneurial and high-ownership mindset, comfortable handling ambiguity and managing work streams end to end
• Obsession with learning about the customer through interviews, feedback, or research to understand pain points and needs
• A bias towards action, understanding that most decisions can be revisited and improved over time

Nice-to-haves

• Experience in the data infrastructure or SaaS industry
• Deep understanding of marketing tech and tools like Hubspot, Customer.io, Koala, Salesforce, etc.
• Fluent in SQL
• Familiarity with JavaScript and Python, with the ability to write scripts using GPT

Benefits

• Paid parental leave
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching
• Flexible schedule