Growth Marketing Manager

$97,000 - $151,000/Yr

LinkedIn - Mountain View, CA

Full-time - Mid Level

Remote - Mountain View, CA

About the position

The Growth Marketing Manager at LinkedIn is responsible for accelerating growth for the LinkedIn Sales Solutions product, specifically Sales Navigator, on a global scale. This role involves developing and executing marketing strategies, optimizing digital campaigns, and collaborating with various teams to drive customer acquisition and engagement. The ideal candidate will leverage data insights to enhance marketing efforts and ensure alignment with business goals.

Responsibilities

• Assist with strategy, execution and ongoing campaign optimization for the Sales Navigator acquisition program globally with a focus on the LinkedIn Ads platform and Email.
• Assist in the performance management of conversion, revenue, and ROI goals throughout the fiscal year for both Field and Self-Serve businesses for Sales Navigator globally.
• Develop and execute A/B tests and analyze data to translate it into business insights.
• Partner with Data Science and Audience Operations to analyze, develop, and refine audience targeting and segmentation strategy.
• Collaborate with Brand Marketing, Integrated Marketing, and Product Marketing on messaging and creative design.
• Identify content strategy gaps and manage content creation projects, ensuring alignment with campaign goals and channel strategy.
• Take ownership of the quarterly prioritization process with Marketing Operations partners, including the creation of campaign briefs and submission of campaign requests.
• Oversee the relationship with creative agencies, including writing creative briefs and project managing asset requests.

Requirements

• 4+ years of experience in Growth Marketing or Digital Marketing
• BA/BS degree or equivalent experience

Nice-to-haves

• 6+ years of experience in Growth Marketing or Digital Marketing
• Experience with digital marketing channels and tactics, including Email, SEM, Paid Social, Display, Web, and Mobile
• Experience working in online B2B SaaS businesses and/or driving acquisition of small and medium-sized businesses (SMBs)
• Excellent communication, writing and presentation skills; able to distill complex concepts into clear and concise language
• Strong data fluency and ability to use both quantitative and qualitative information to map strategy, decisions and roadmap prioritization
• Comfort with ambiguity; Ability to work autonomously and operate in a fast-paced and evolving environment, managing multiple projects simultaneously and prioritizing resources based on business impact
• Strong relationship building and collaboration skills; ability to influence others and drive decisions

Benefits

• Annual performance bonus
• Stock options
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid holidays
• Flexible work hours
• Remote work options
• Professional development opportunities