Growth Marketing Manager

$90,000 - $150,000/Yr

Darrow - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Food Services and Drinking Places

About the position

Darrow is a fast-growing LegalTech startup on a mission to uncover legal wrongdoing and secure justice. We are seeking a passionate Growth Marketing Manager to join our New York office, focusing on accelerating customer acquisition and driving revenue growth through innovative marketing strategies.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive qualified leads for the sales team.
• Build and optimize the lead funnel through targeted outreach and nurturing strategies.
• Collaborate with content creators to develop and distribute engaging marketing assets.
• Manage paid search, social, and display advertising campaigns, and optimize website content for SEO.
• Leverage marketing automation platforms and CRM tools to track and analyze campaigns.
• Monitor, analyze, and report on key performance metrics, providing actionable insights.
• Work closely with the sales team to align marketing efforts with sales goals.

Requirements

• 3-5+ years of experience in growth marketing, demand generation, or performance marketing, ideally in a B2B SaaS or technology company.
• Experience in legal technology or a similar vertical is highly desirable.
• Proficiency with marketing automation tools (e.g., HubSpot, Pardot, Marketo), CRM systems (Salesforce), Google Analytics, and paid media platforms (Google Ads, LinkedIn).
• Strong data-driven approach to campaign planning and optimization.
• Ability to think creatively and strategically, translating complex technical products into compelling marketing messages.
• Excellent written and verbal communication skills.

Benefits

• Medical, Dental & Vision insurance for you and your dependents.
• $150 weekly Grubhub credit for lunches.
• Unlimited paid time off policy.
• Hybrid work model - onsite 3 days/week.
• Eligibility to participate in a bonus incentive plan and stock option plan.