Growth Marketing Manager

$239,921 - $244,200/Yr

Meta - Menlo Park, CA

posted 3 months ago

Full-time - Mid Level
Menlo Park, CA
5,001-10,000 employees
Web Search Portals, Libraries, Archives, and Other Information Services

About the position

As a Growth Marketing Manager at Meta Platforms, Inc., you will play a pivotal role in driving the go-to-market strategy and achieving business results through innovative marketing initiatives. Your primary focus will be on strategizing, planning, executing, and scaling marketing and lead generation campaigns that support our global sales programs. This position requires a deep understanding of market dynamics and the ability to leverage data-driven insights to optimize campaign performance and maximize ROI. In this role, you will collaborate closely with cross-functional teams, including sales, product, and analytics, to ensure alignment on objectives and execution. You will be responsible for developing comprehensive marketing plans that encompass various channels, including digital, social media, and traditional marketing. Your expertise in growth marketing will be essential in identifying new opportunities for customer acquisition and engagement, as well as enhancing brand visibility in competitive markets. You will also be tasked with analyzing campaign performance metrics and utilizing A/B testing to refine strategies and improve outcomes. Your ability to communicate effectively and present findings to stakeholders will be crucial in driving informed decision-making and fostering a culture of continuous improvement within the marketing team. This position offers a unique opportunity to make a significant impact on Meta's growth trajectory and contribute to the overall success of the organization.

Responsibilities

  • Drive go-to-market strategy for global sales programs.
  • Plan and execute marketing and lead generation campaigns.
  • Scale marketing initiatives to enhance business results.
  • Collaborate with cross-functional teams to align on objectives.
  • Analyze campaign performance metrics and optimize strategies.
  • Utilize A/B testing to refine marketing approaches.
  • Communicate findings and insights to stakeholders.

Requirements

  • Proven experience in growth marketing or related field.
  • Strong analytical skills and ability to interpret data.
  • Experience with digital marketing channels and lead generation.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced environment.

Nice-to-haves

  • Experience in a technology or software company.
  • Familiarity with AI tools for marketing optimization.
  • Knowledge of global market trends and consumer behavior.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan with matching contributions
  • Paid time off and holidays
  • Employee stock purchase plan
  • Tuition reimbursement
  • Professional development opportunities
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