Kps3 - Reno, NV

posted about 1 month ago

Full-time - Mid Level
Reno, NV

About the position

KPS3 is seeking an experienced Growth Marketing Manager to join our dynamic team in Reno, NV. This full-time position is designed for a professional who excels in growth marketing, encompassing SEO, SEM, digital and traditional advertising campaigns, analytics, reporting, and email marketing. As a recognized leader in the industry, KPS3 prides itself on being one of the best places to work, as evidenced by our numerous awards and positive team surveys. The role offers a hybrid office environment, allowing for flexibility while maintaining a collaborative team atmosphere. In this position, the Growth Marketing Manager will be responsible for managing search strategies and integrated marketing campaigns that align with our clients' initiatives. The growth department at KPS3 is tasked with overseeing the agency's SEO, digital advertising, traditional advertising, data analytics, reporting, and email marketing, all conducted in-house. Our growth managers are champions for our clients' goals, working closely with the agency's creative, web, PR, social, and account teams to ensure success. The ideal candidate will drive the strategy, management, and optimization of ad campaigns across various platforms, including Google Ads, DSPs, social media channels, and traditional media. They will tie media strategies to client KPIs, lead the team in optimizing campaigns, and develop and oversee the execution of SEO strategies. Additionally, the Growth Marketing Manager will audit websites for SEO and content opportunities, collaborate with all departments to create integrated marketing plans, and mentor Growth Marketing Specialists. This role requires excellent analytical, communication, and strategic thinking skills, as well as a strong attention to detail and the ability to present insights effectively to clients and team leadership.

Responsibilities

  • Drive the strategy, management, and optimization of ad campaigns on various platforms, including Google Ads, DSPs, social media channels, ABM platforms, print, and broadcast media.
  • Tie media strategies to client KPIs.
  • Lead the team in optimizing campaigns to improve performance as needed.
  • Develop and oversee the execution of SEO strategies.
  • Define and measure against SEO KPIs that support overall project/marketing goals.
  • Audit websites for SEO, analytics, and content opportunities that can be implemented by our division or others within the agency.
  • Ensure all websites are set up with a sound SEO foundation prior to and after launch.
  • Help the team develop insightful, custom reports for clients.
  • Build positive relationships with clients.
  • Prepare and present comprehensive plans and reports to clients and team leadership, highlighting key insights, industry trends, and actionable steps.
  • Collaborate with every department to develop integrated marketing plans for full-service clients.
  • Mentor Growth Marketing Specialists.

Requirements

  • 3+ years of experience in a high-growth, performance-driven environment.
  • Excellent analytical, communication, and strategic thinking skills.
  • Ability to collaborate well with cross-functional teams and partners.
  • High attention to detail and strong presentation skills.
  • Strong experience in SEO and media strategy, implementation, and optimization across various platforms (e.g., Google and Bing Ads, social media advertising, DSPs, etc.).
  • Knowledge and use of Google and Bing Ads, social media advertising, SEMrush, Google Search Console, Google Analytics, Tag Manager, and Looker Studio.
  • Experience with A/B testing platforms, such as VWO.
  • Familiarity with CRMs as they pertain to marketing operations and data attribution, with extra credit for Marketo, Pardot, HubSpot, and Salesforce.

Nice-to-haves

  • Experience in marketing automation platforms, such as Marketo and Pardot.
  • Traditional media buying experience.
  • Familiarity with email marketing strategies.

Benefits

  • Profit sharing
  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k) matching
  • Life insurance
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