Growth Marketing Manager

$110,000 - $135,000/Yr

Labcorp - Burlington, NC

Part-time - Senior

Burlington, NC

Ambulatory Health Care Services

About the position

The Growth Marketing Manager at Labcorp is responsible for leading the strategy and execution of multi-channel B2B marketing campaigns aimed at decision-makers in Health Plans and Employers. This role focuses on creating demand, driving buyer engagement, and accelerating the sales pipeline through various marketing channels, including content, webinars, email, and account-based marketing (ABM). The position emphasizes data-driven optimization and reporting to refine marketing strategies and enhance campaign performance.

Responsibilities

• Own integrated campaign, event, ABM, webinar and conference strategies and campaign calendar that drive lead acquisition with our target market.
• Partner with Commercial leaders to align on target audiences and tactics.
• Lead the development of campaign messaging, resonating messaging, content, and creative assets in support of demand gen and product marketing objectives.
• Oversee and continually refine automated nurture program to drive lead scoring success in collaboration with the Commercial team.
• Generate timely, accurate and in-depth reporting on campaign and program performance; use data to refine messages, channels, and strategies.
• Collaborate with Labcorp digital marketing operations to support marketing automation for systems including Eloqua, SF marketing campaigns, and DemandBase.
• Optimize integration between marketing platforms to ensure one, consolidated, clean, and accurate picture of marketing performance and execution.

Requirements

• 5+ years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare.
• Mastery of modern digital marketing technologies including DemandBase (or other ABM solutions), and Eloqua.
• Salesforce.com (SFDC) or other CRM solution experience is preferred.
• Stellar event and project management/prioritization skills with mastery of the details.

Nice-to-haves

• Expert in following best practices within email marketing, webinars, event strategy, and consumer privacy.
• Successful track record of developing effective integrated campaigns that exceed funnel goals.
• Skilled communicator, both in the content you develop, as well as in presenting plans and data to internal stakeholders.
• Ability to collaborate both cross-functionally and across time zones (including India).
• Excellent analytical skills and curiosity; eager to dig into campaign results, interpret data, and share insights.

Benefits

• Employee stock purchase plan
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Vision insurance