Twilio - Denver, CO
posted 2 months ago
Join Twilio as a Growth Marketing Manager, where you will play a pivotal role in leading and optimizing our marketing programs across the entire customer lifecycle. In this position, you will collaborate with various teams, including Growth Marketing, Marketing Operations, and Analytics, to execute, coordinate, and measure omnichannel campaigns that span email, website, Twilio console, SMS, and in-app channels. Your primary focus will be on creating seamless transitions between lifecycle stages, designing and implementing data-driven experiments, and ensuring a unified customer experience from acquisition to retention. As a Growth Marketing Manager, you will be responsible for leading and optimizing marketing programs that encompass acquisition, adoption, expansion, and retention. You will coordinate and execute omnichannel campaigns, ensuring that each stage of the customer lifecycle is addressed effectively. Your role will involve designing and implementing best-in-class experiments to test and optimize campaign performance across multiple channels. Collaboration with Marketing Operations will be essential to align strategies and tactics throughout the customer lifecycle, while working closely with the Analytics team to develop and launch data-driven programs that leverage Twilio Segment and other data products to enhance marketing efforts. Monitoring and analyzing campaign performance will be a key aspect of your responsibilities, as you will use data-driven insights to improve outcomes and drive success. This role is ideal for someone with a strong background in growth marketing, particularly in a SaaS environment, who is passionate about creating exceptional customer experiences and driving engagement through innovative marketing strategies.