Growth Marketing Manager

Pampered Chef Https://Www.Pamperedchef.Com/Pws/Jflerchinger - Addison, IL

Full-time - Mid Level

Addison, IL

Building Material and Garden Equipment and Supplies Dealers

About the position

As a Growth Marketing Manager at Pampered Chef, you will play a pivotal role in bridging marketing activities with business outcomes through an agile, data-driven approach aimed at enhancing customer acquisition and engagement. Reporting directly to the Director of Digital and Growth Marketing, your primary responsibility will be to build and lead a highly effective team that focuses on the strategic direction, development, and tactical optimization of our email, paid, affiliate, and organic marketing funnels. Your strong business acumen, creative skillset, content strategy, and technical expertise will be essential in driving measurable business growth. In this role, you will lead the planning, development, and execution of comprehensive email marketing strategies, continuously optimizing programs based on data analysis to enhance customer acquisition and retention. You will develop a content calendar and present business cases for promotions that align with merchandising strategies, ensuring that campaigns are compelling and drive both short-term sales and long-term customer loyalty. Collaboration with the creative team will be crucial as you build content calendars that align with promotional strategies and customer engagement goals. You will also be responsible for developing and executing regular A/B testing across various channels to optimize audiences, advertising creative, multimedia, site pages, landing pages, and placements to achieve results that align with business goals. Managing the integration of email marketing efforts with CRM systems will be key to creating cohesive customer communication strategies. Additionally, you will oversee email automation, including setting up trigger-based campaigns using tools like Salesforce Marketing Cloud, and create reports that analyze key performance metrics to inform strategic decisions and optimize campaign performance. Ensuring compliance with email marketing regulations such as CAN-SPAM and GDPR will be part of your responsibilities, as will partnering with the Manager of Digital Analytics to provide data-driven content and performance analysis. You will leverage insights to recommend budget allocation, audience targeting, and segmentation, while also working cross-functionally with various stakeholders to drive business performance. Your role will include forecasting campaign performance and providing detailed retrospectives to optimize future campaigns, all while managing and developing a high-performing team that fosters a culture of innovation, collaboration, and data-driven decision-making.

Responsibilities

• Lead the planning, development, and execution of comprehensive email marketing strategies.
• Continuously optimize programs based on data analysis to drive customer acquisition and retention.
• Develop content calendar and present business cases for promotions that align with merchandising strategies.
• Work closely with the creative team on content requirements and customer engagement goals.
• Develop and execute regular A/B testing across email, paid, and other channels.
• Manage the integration of email marketing efforts with CRM systems.
• Oversee email automation, including setting up trigger-based campaigns using Salesforce Marketing Cloud.
• Create reports that analyze key performance metrics and generate reports to inform strategic decisions.
• Ensure compliance with email marketing regulations such as CAN-SPAM and GDPR.
• Partner with the Manager of Digital Analytics to provide data-driven content and performance analysis.
• Work cross-functionally with creative, technology, finance, legal, and other stakeholders.
• Forecast campaign performance and provide detailed retrospectives of performance relative to targets.
• Manage and develop a high-performing team of coworkers.

Requirements

• 5-8 years of performance marketing experience with a strong emphasis on email marketing.
• Proven track record in developing business cases for promotions that align with merchandising strategies.
• Subject matter expert on email marketing with knowledge of best practices and legal requirements.
• Strong project management skills and experience managing transitions between service providers.
• Deep knowledge of A/B testing methodologies and their application across marketing channels.
• Proficient in email automation tools and experience setting up and optimizing automated campaigns.
• Analytical mindset with a methodical approach to analyses to discover key insights.
• Familiarity with Google Analytics and finding key insights related to campaigns.
• Past successes in developing digital marketing campaigns that delivered tangible business results.

Nice-to-haves

• Experience with Salesforce Marketing Cloud or similar platforms.
• Strong written and verbal communication skills.
• Ability to work with various external vendors and partners.

Benefits

• Competitive salary range of $103K - $130K per year.
• Opportunity to work collaboratively in both office and virtual settings.
• Supportive work environment that fosters innovation and collaboration.