Growth Marketing Manager

$169,590 - $169,590/Yr

Roblox - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Professional, Scientific, and Technical Services

About the position

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences, all created by our global community of developers and creators. At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. As the Growth Marketing Manager, you will be an important driver in helping our marketing, product, and engineering teams grow the future of Roblox. You'll partner with marketers, data scientists, product managers, engineers, and leaders across the company to grow Roblox's user base, re-engage users, and drive successful campaigns. You will report directly to the Senior Manager, Growth Marketing.

Responsibilities

• Lead the day-to-day media buying and optimization across advertising channels for new user acquisition and user retention.
• Explore and test new paid channels/partners to diversify media allocation and lead incremental users.
• Partner with the brand marketing organization to infuse all branding through all touchpoints of the user funnel.
• Drive user personalization for new users by identifying segmentation and optimizing ad personalization leveraging ad-tech.
• Improve and build business processes to enable speed and impact.
• Identify new business opportunities to continue to drive growth and revenue for Roblox platform.

Requirements

• 5+ years of experience directly building successful high-growth campaigns that shape the company's growth trajectory.
• Mobile app install experience with strong familiarity with mobile attribution, fraud detection, and deep-linking.
• Strong understanding of incrementality, coefficients, ARPU, and user LTV.
• Ability to understand creative trends and drive creating testing framework with design team to improve campaign performance.
• Very quantitative attitude with the ability to partner closely with Data Science to set up experiments.
• Experience with app store optimization and SQL is a bonus.

Benefits

• Industry-leading compensation package
• Excellent medical, dental, and vision coverage
• A rewarding 401k program
• Flexible vacation policy
• Roflex - Flexible and supportive work policy
• Roblox Admin badge for your avatar
• Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
• Onsite fitness center and fitness program credit
• Annual CalTrain Go Pass