Growth Marketing Manager

$130,000 - $160,000/Yr

K Health - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Growth Marketing Manager at K Health will be responsible for executing and optimizing marketing strategies across various channels, particularly SEM and Paid Social. This role requires a data-driven approach to enhance marketing effectiveness and identify new opportunities for growth, all while collaborating closely with the analytics team and communicating results to stakeholders.

Responsibilities

• Own strategy and execution on key marketing channels, including SEM and Paid Social (Facebook and TikTok)
• Lead all aspects of creative and landing page ideation and iteration to continually improve performance
• Partner closely with data analytics team to measure marketing effectiveness and find opportunities to improve efficiency and/or scale
• Analyze campaigns results in order to optimize campaigns to determine how and where budget should be deployed
• Communicate key marketing initiatives and results to broader team and key external partners

Requirements

• 4+ years of experience in growth or performance marketing in fast-paced environments with hands-on SEM and/or Paid Social experience preferred
• Demonstrated ability to hit business growth goals through creative and landing page optimizations and channel expansion
• Data and results-driven with strong ability to tell a story using data insights and performance results
• Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
• Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
• Desire to stay abreast of current marketing trends and best practices
• Highly motivated, detail-oriented, and a team player

Benefits

• Weekly lunches and stocked fridges
• Monthly social committees for company events
• 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days
• Stock options for every full-time employee
• Paid parental leave
• 401k benefit
• Commuter Benefits
• Competitive health, dental, and vision insurance options