Growth Marketing Manager

$100,000 - $152,649/Yr

Base International Bv - Miami, FL

Full-time - Mid Level

Remote - Miami, FL

Social Assistance

About the position

Base is a tech-powered social club that helps people connect authentically in cities around the world. We combine the power of technology with world-class hospitality to unlock new learnings, connections, and friendships for our members. Base is a fast-growing, venture-backed startup proudly based in Miami, FL. As the Growth Marketing Manager at Base, you will play a foundational role in expanding our reach and driving member acquisition. You have the opportunity to build a growth program from the ground up using your creativity, analytical skills, and strategic mindset. Your work will directly contribute to our mission of helping people connect with authenticity. In this role, you will be responsible for strategizing on content designs and tests across social platforms, creating engaging content (both written and video), and ensuring all creatives are optimized for performance. You will conduct frequent A/B tests on various creatives and campaigns to identify the most effective strategies, using data-driven hypotheses to iterate and improve. Additionally, you will manage our ad accounts, flag data anomalies for the leadership team, and stay updated with the latest trends and best practices in digital marketing. You will also develop and implement strategies to maximize the efficiency of our marketing budget, focusing on high-ROI initiatives and continuously seeking ways to optimize spending. Embracing a creative spirit, you will be encouraged to experiment with unconventional growth strategies, such as hosting in-real-life (IRL) events to generate buzz and attract new members. This position offers a unique opportunity to make a significant impact on a growing startup while working in a fast-paced, dynamic environment with a passionate and supportive team.

Responsibilities

• Strategize on content designs and tests across social platforms.
• Create engaging content (both written and video) from concept through shooting or writing, editing, and posting.
• Ensure all creatives are engaging, on-brand, and optimized for performance.
• Conduct frequent A/B tests on various creatives and campaigns to identify the most effective strategies.
• Use data-driven hypotheses and tests to iterate and improve marketing strategies.
• Craft compelling copy that tells the Base story and engages our target audience.
• Manage ad accounts and flag data anomalies for the leadership team.
• Quickly learn and adapt to new platforms and marketing tools.
• Develop and implement strategies to maximize the efficiency of the marketing budget.
• Focus on high-ROI initiatives and continuously seek ways to optimize spending.
• Embrace a creative spirit and experiment with unconventional growth strategies.

Requirements

• Proven experience in digital marketing, with a focus on video content creation and A/B testing.
• Strong copywriting skills with the ability to create engaging and persuasive content.
• Fast learner with the ability to quickly adapt to new platforms and tools.
• Strategic thinker with a keen understanding of budget management and optimization.
• Creative and innovative mindset, eager to try new approaches and learn from outcomes.
• Excellent communication and teamwork skills.
• Familiarity with social media platforms and digital advertising best practices.

Nice-to-haves

• Entrepreneurial background
• Studied data analysis, strategy and/or marketing
• You love puzzles

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance