Base International Bv - Miami, FL
posted 2 months ago
Base is a tech-powered social club that helps people connect authentically in cities around the world. We combine the power of technology with world-class hospitality to unlock new learnings, connections, and friendships for our members. Base is a fast-growing, venture-backed startup proudly based in Miami, FL. As the Growth Marketing Manager at Base, you will play a foundational role in expanding our reach and driving member acquisition. You have the opportunity to build a growth program from the ground up using your creativity, analytical skills, and strategic mindset. Your work will directly contribute to our mission of helping people connect with authenticity. In this role, you will be responsible for strategizing on content designs and tests across social platforms, creating engaging content (both written and video), and ensuring all creatives are optimized for performance. You will conduct frequent A/B tests on various creatives and campaigns to identify the most effective strategies, using data-driven hypotheses to iterate and improve. Additionally, you will manage our ad accounts, flag data anomalies for the leadership team, and stay updated with the latest trends and best practices in digital marketing. You will also develop and implement strategies to maximize the efficiency of our marketing budget, focusing on high-ROI initiatives and continuously seeking ways to optimize spending. Embracing a creative spirit, you will be encouraged to experiment with unconventional growth strategies, such as hosting in-real-life (IRL) events to generate buzz and attract new members. This position offers a unique opportunity to make a significant impact on a growing startup while working in a fast-paced, dynamic environment with a passionate and supportive team.