Growth Marketing Manager

Draftwise - New York, NY

Full-time - Mid Level

New York, NY

About the position

We're hiring the first Growth Marketing Manager to help scale the digital and email marketing efforts at DraftWise. To date, DraftWise has successfully acquired some of the world's biggest law firms and built up brand awareness and trust through traditional marketing channels. Now, with an expanded Ideal Customer Profile (ICP), the DraftWise marketing team is eager to explore a breadth of new channels to capture more of the market. In the growth marketing function, you will have the power to shape the earliest customer experience at DraftWise - you'll work cross-functionally to deliver a best-in-class customer acquisition strategy and help to build a unique growth playbook, unlike anything we've seen in legal tech. You will be responsible for scaling some of our most important marketing channels, and we expect you to be comfortable forecasting campaign performance, optimizing conversion, and scaling channels for several ICPs.

Responsibilities

• Partner with the Head of Marketing to build a scalable paid acquisition function at DraftWise.
• Effectively manage a set budget, allocating resources across various channels (including paid SEO, display, and experimental channels), markets, and ICPs to achieve high ROI and meet inbound acquisition goals.
• Work closely with the content team to optimize conversion across organic inbound campaigns and activities, and build a thoughtful, data-first email marketing strategy.
• Support continuous marketing site experiments and landing page optimization efforts.
• Collaborate with the sales team to understand inbound performance, increasing demand and conversion on inbound traffic.
• Improve attribution reporting and best practices, staying up to date on the best MarTech and techniques for optimizing the customer journey and internal reporting.
• Develop an internal reporting system and own efficiency metrics, and provide in-depth, documented analysis of campaign performance.

Requirements

• 5+ years experience in a growth strategy role at a B2B Series B or C company, owning a set budget and reporting system, and scaling a growth acquisition strategy during a period of significant revenue growth.
• A strong background in growth engineering, growth marketing, or similar functions.
• Comfort with a data-first approach to marketing strategy and a willingness to own and iterate on internal operations, tools, and reporting systems.
• Familiarity with critical MarTech, including Webflow, Segment, Sendgrid, Salesforce, analytics tools, and more.

Nice-to-haves

• Startup SaaS experience, especially in professional services.