Growth Marketing Manager

$115,000 - $145,000/Yr

Dow Jones - New York, NY

Full-time - Mid Level

New York, NY

Chemical Manufacturing

About the position

Dow Jones is seeking a Growth Marketing Manager (Bundle Acquisition) in the US region who will be responsible for growing and optimizing customer acquisition marketing programs aimed at driving bundle subscription growth. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The Growth Marketing Manager will focus on acquiring new bundle subscribers across a variety of bundle options for The Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily (IBD). The successful candidate will plan, develop, and execute the US-based bundle acquisition marketing strategy, increasing awareness and consideration of Dow Jones' different subscription bundles. They will manage and monitor ongoing campaigns, ensuring that campaign goals are met while remaining agile to respond to real-time performance. The role will also involve ensuring that owned channels (email, on-site), product experimentation, and paid media budgets are delivering against bundle subscription goals. Additionally, the Growth Marketing Manager will provide post-campaign analysis, drawing on successes and failures to identify tactics that are delivering on business goals. They will establish forecasts and work on various forms of reporting, such as monthly forecasting for bundle subscription orders in conjunction with Finance, Data Analytics, and the wider team. Collaboration with Product, News, Operations, Finance, and broader Marketing teams will be essential to come up with creative ways to drive bundle growth. The candidate will also identify new opportunities to grow subscriptions incrementally, such as emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability. Staying informed on industry trends, competitive landscapes, and consumer behaviors impacting digital marketing and bundle receptiveness will be crucial for success in this role.

Responsibilities

• Plan, develop, and execute the US-based bundle acquisition marketing strategy.
• Increase awareness and consideration of Dow Jones' different subscription bundles.
• Manage and monitor ongoing campaigns, ensuring that campaign goals are met.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against bundle subscription goals.
• Provide post-campaign analysis to identify successful tactics and areas for improvement.
• Establish forecasts and work on various forms of reporting, including monthly forecasting for bundle subscription orders.
• Collaborate with Product, News, Operations, Finance, and broader Marketing teams to drive bundle growth.
• Identify new opportunities to grow subscriptions incrementally through various channels.
• Stay informed on industry trends, competitive landscapes, and consumer behaviors affecting digital marketing.

Requirements

• 7+ years of relevant experience working in customer/subscriber marketing.
• An understanding of a subscription-based business and subscription economics.
• Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned, and paid media properties.
• Experience A/B testing and working with product teams.
• Strong initiative and self-motivation; a self-starter who can take ownership of projects and pitch new ideas.
• Ability to manage projects independently and prioritize tasks to meet deadlines.
• Excellent planning, problem-solving, and analytical skills.

Nice-to-haves

• Experience in digital marketing and familiarity with emerging digital platforms.
• Knowledge of media partnerships and their impact on subscription growth.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program