Growth Marketing Manager

$130,000 - $183,000/Yr

Moveworks.Ai - Mountain View, CA

Full-time - Mid Level

Mountain View, CA

251-500 employees

About the position

The Growth Marketing Manager at Moveworks is responsible for driving revenue acceleration through innovative growth strategies across digital platforms. This role involves collaboration with various departments to optimize marketing efforts, manage budgets, and analyze performance metrics to ensure alignment with the company's objectives.

Responsibilities

• Craft overarching growth strategies for digital platforms to align with pipeline and revenue generation objectives.
• Lead strategic planning and implementation across paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2.
• Collaborate with Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales to enhance understanding of personas and drive channel performance.
• Execute audience research and build channel targeting strategies.
• Work with Content and Creative teams to produce optimized marketing assets for various devices and formats.
• Partner with Web and Marketing Ops to refine landing pages for improved user engagement.
• Measure, analyze, and share insights and actionable recommendations with stakeholders.
• Allocate and manage budget efficiently to invest in high-ROI channels and tactics.
• Stay updated on emerging marketing channels and technologies, experimenting with new platforms and tools.

Requirements

• 5+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment.
• Strong understanding of B2B sales processes and customer lifecycle.
• Proven track record of driving growth in channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, and G2.
• Strong ownership and growth mindset, embracing challenges and feedback.
• Skilled in proactive and effective communication, coordinating resources for seamless operations.
• Data-driven with a consumer-first focus, using analytics for strategic recommendations.
• Strong copywriting skills.
• Results-driven mindset with the ability to analyze quantitative data to forecast impact and measure ROI.

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commissions or bonus plans for applicable roles