Growth Marketing Manager

110 Agency - Kalamazoo, MI

Full-time - Mid Level

Kalamazoo, MI

Real Estate

About the position

The Growth Marketing Lead at Zoetis is responsible for driving the growth of the Precision Animal Health portfolio, focusing on direct-to-consumer companion animal products. This role involves leading marketing strategies to optimize revenue and spending efficiency, managing agency partnerships for paid acquisition strategies, and collaborating with internal teams to enhance product sales. The ideal candidate will leverage data-driven insights to inform marketing decisions and ensure alignment with organizational goals.

Responsibilities

• Deliver marketing roadmap to achieve short and long term Direct to Consumer sales and cost-efficiency goals using pricing, promotion, and paid/organic channels as levers.
• Track progress against KPIs and present trends and learnings to key stakeholders, including executives.
• Create a robust data-driven testing roadmap and execute experiments to inform ongoing strategic optimizations.
• Leverage customer insights across priority segments and champion customer centricity in decision making and communications.
• Manage reports to inform budgeting decisions and projections at monthly and annual levels across multiple products.

Requirements

• Bachelor's degree and 7-10 years of experience in a marketing leadership role in consumer e-commerce, or an advanced degree (MBA) with 5-8 years of experience in a similar role.
• Experience managing growth marketing programs against measurable financial outcomes.
• Full funnel marketing exposure across various channels, with an emphasis on digital paid user acquisition channels.
• Strong analytical skills and ability to run hypothesis-driven tests.
• Experience in forecasting and strong finance and business fundamentals.

Nice-to-haves

• Experience with multi-touch attribution tools across the full marketing funnel.
• Excellent organization and project management skills.
• Strong written and verbal communication skills.

Benefits

• Competitive healthcare benefits
• Retirement savings benefits
• Family and lifestyle resources
• Employee well-being programs