Growth Marketing Manager

$16,640 - $29,120/Yr

Unclassified - Lehi, UT

Full-time - Mid Level

Remote - Lehi, UT

About the position

The Growth Marketing Manager at Janie Health is responsible for developing and executing marketing strategies aimed at driving awareness, generating leads, and supporting the company's growth in the healthcare staffing industry. This role is suited for a self-starter who thrives in ambiguous environments and is eager to take ownership of marketing initiatives with minimal oversight.

Responsibilities

• Develop and execute multi-channel demand generation campaigns, including email marketing, social media, blogs, and paid advertising.
• Monitor and analyze campaign performance to optimize lead generation and improve conversion rates.
• Manage social media content and strategy across platforms, creating engaging posts and driving community engagement.
• Develop and implement social media campaigns to build brand awareness and attract new followers in the healthcare industry.
• Design, implement, and manage paid advertising campaigns (PPC, social ads, display ads) to drive traffic and generate leads.
• Create compelling ad creatives independently, using design tools as needed.
• Develop and execute an SEO strategy to improve organic search rankings and drive traffic to the website.
• Write blog posts, articles, and other content that aligns with the brand voice and engages the target audience.
• Collaborate with subject matter experts to produce thought leadership content relevant to healthcare staffing.
• Increase brand recognition and awareness through strategic marketing initiatives and consistent messaging.
• Support the development and execution of a cohesive brand strategy that resonates with the target audience and differentiates Janie in the market.
• Assist in planning and executing virtual and in-person events, such as webinars, conferences, and trade shows.
• Manage event logistics, including booth design, promotional materials, and lead capture strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in demand generation, digital marketing, or a related role.
• Proven experience with social media management, content creation, and SEO strategy.
• Strong analytical skills and the ability to interpret data to optimize campaign performance.
• Experience in the healthcare industry or staffing is a major plus.
• Excellent communication and project management skills.
• Creative mindset with a keen eye for design and detail.

Nice-to-haves

• Experience in the healthcare industry or staffing is a major plus.

Benefits

• Dental insurance
• Competitive salary and benefits package
• Professional growth and development opportunities