Growth Marketing Manager

$80,000 - $110,000/Yr

Foursquare - San Francisco, CA

Full-time - Senior

San Francisco, CA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

Foursquare is seeking a Growth Marketing Manager to lead the creation and execution of marketing campaigns aimed at acquiring new customers and enhancing customer growth. This role involves collaborating with various departments to shape demand generation strategies and brand presence, focusing on measurable outcomes. The ideal candidate will have extensive experience in marketing tools and technology, translating product messaging into impactful campaigns.

Responsibilities

• Manage and execute Foursquare's demand generation and customer growth marketing strategy.
• Develop the demand generation strategy to support lead generation, new pipeline, and bookings goals.
• Align on campaign goals, channels, and asset creation with department leads.
• Manage website content creation based on target audience behaviors and interests.
• Partner with marketing operations to create blogs and premium content for the website.
• Lead contract specialists in paid media and organic social media management.
• Build a deep understanding of marketing technologies necessary for reaching audiences in digital channels.
• Collaborate with customer success and product marketing teams to identify upsell/cross-sell opportunities.
• Drive the execution, monitoring, and measurement of marketing programs and their success.
• Compile and report on campaign and channel performance and results.

Requirements

• 5+ years of experience in B2B, startup, or tech marketing.
• Proven track record of building and scaling campaigns with a strong focus on ROI.
• Experience managing paid media campaigns in platforms like LinkedIn, X, Google.
• Experience managing campaigns, workflows, forms, emails, and social publishing in HubSpot.
• Analytical with strong attention to detail.
• Ability to manage multiple projects and deadlines independently.
• Expertise in Google Analytics, HubSpot, Salesforce, and similar platforms.
• Experience with project management tools such as Asana, JIRA, Workfront, Canva.

Nice-to-haves

• Experience in family planning and fertility programs.
• Familiarity with employee resource groups.

Benefits

• Flexible PTO
• Comprehensive health insurance
• Vision insurance
• Dental insurance
• Life insurance
• 401(k) with company match
• Equipment setup for necessary hardware
• Family planning and fertility programs
• Hybrid work schedule for in-person collaboration