Growth Marketing Manager

Dubclub - Chicago, IL

Full-time - Senior

Chicago, IL

About the position

The Growth Marketing Manager at DubClub will be the first full-time marketing hire, responsible for leading and executing marketing strategies to enhance capper acquisition and strengthen the company's market positioning. This role is pivotal in generating a predictable funnel of new cappers and supporting the outbound sales team with effective marketing initiatives. The position requires a blend of creativity, data-driven decision-making, and leadership to build a complementary marketing team and drive business outcomes.

Responsibilities

• Lead marketing efforts as DubClub's first full-time Marketing hire.
• Build and execute a marketing strategy to complement DubClub's outbound capper acquisition strategy.
• Generate a predictable funnel of new cappers that sign up and start selling with DubClub without sales team intervention.
• Arm the outbound capper acquisition team with materials to attract interest from high-quality prospects.
• Drive buzz and strengthen DubClub's positioning as the destination for premium sports content.
• Build a complementary team to achieve business outcomes.

Requirements

• Marketing generalist with an affinity for growth and content marketing.
• Experience leading marketing at a company with a comparable business to DubClub.
• Strong execution and iteration skills in marketing content development and distribution strategy.
• Relentless problem solver with a competitive spirit.
• Highly data-driven with an understanding of attribution modeling and campaign measurement.

Nice-to-haves

• Experience in online marketplace, vertical software, creator economy software, or SMB software companies.
• Ability to build a small team of contractors to complement weaknesses.

Benefits

• Significant equity and influence in the company's direction.
• Freedom to influence the roadmap and execute against the vision.
• Opportunities for rapid user and monetary growth.
• Clear upward mobility to expand skill set and responsibilities.