Growth Marketing Manager

$100,000 - $130,000/Yr

Ameripharma - Laguna Hills, CA

Full-time - Mid Level

Laguna Hills, CA

Ambulatory Health Care Services

About the position

The Growth Marketing Manager at AmeriPharma is responsible for driving the company's expansion through advanced digital marketing strategies. This role requires expertise in Google Ads, Facebook Ads, conversion rate optimization, and SEO content marketing. The manager will lead a team of specialists to create compelling marketing campaigns that engage the target audience and convert interest into growth, significantly enhancing the brand's presence in the healthcare sector.

Responsibilities

• Strategize and implement comprehensive digital marketing strategies that align with the company's goals and growth objectives.
• Oversee and optimize paid advertising campaigns across platforms like Google/YouTube Ads and Facebook Ads, ensuring maximum ROI.
• Lead SEO content marketing initiatives to boost organic search rankings and drive valuable traffic.
• Oversee deployment of A/B testing and conversion rate optimization to enhance campaign performance and user experience.
• Provide direction and support to the digital marketing team, fostering a culture of high performance, continuous improvement, and collaboration.
• Set clear objectives for team members, conduct performance reviews, and identify development opportunities to ensure high standards of copywriting and creative output.
• Manage the digital marketing budget, allocating and monitoring spending to maximize efficiency and effectiveness.
• Analyze campaign performance using analytics tools, adjusting strategies to ensure optimal resource allocation.
• Prepare and present detailed reports on campaign results to the Director of Digital Marketing and other stakeholders.
• Collaborate closely with the Director of Digital Marketing and department heads for a cohesive and integrated approach to marketing campaigns.
• Stay abreast of digital marketing trends and technologies, recommending innovative strategies to maintain competitive advantage.

Requirements

• Proven track record of leading digital marketing campaigns that have significantly contributed to business growth in the areas of Google Ads, Facebook Ads, SEO, and CRO.
• Exceptional leadership skills, with a history of motivating teams to achieve and exceed their targets.
• Solid experience in managing budgets with an eye for maximizing returns and driving growth.
• Adept at analyzing marketing data, turning numbers into actionable insights and strategies.
• Stellar copywriting and editing skills, with the ability to produce compelling content that captures attention and converts.
• 3+ years of experience in a management role is a must.
• 5+ years of experience in digital marketing, with a comprehensive understanding of SEM, paid social media, content marketing, and conversion optimization.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-haves

• Certifications in Google Ads, Facebook Ads, and other relevant digital marketing platforms is highly preferred.
• Experience in the healthcare sector or related industries, with an understanding of the unique challenges and opportunities.
• A knack for innovation, constantly staying ahead of digital marketing trends and technologies.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Employee assistance program
• Vision insurance
• Opportunities for advancement