Growth Marketing Manager

Allegis Group - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Administrative and Support Services

About the position

The Growth Marketing Manager will be responsible for driving the operational workflows of growth marketing within a leading global tech company. This role involves collaborating with various teams to develop and launch multi-channel customer communications aimed at enhancing user engagement and awareness of products and services. The position requires a self-motivated individual with a strong background in lifecycle marketing and a passion for technology.

Responsibilities

• Developing, testing, and deploying customer journeys based on product and strategy objectives.
• Collaborating with stakeholders to ensure operational plans and deliverables are aligned and risks are addressed.
• Optimizing performance through A/B testing to drive growth and improve programs.
• Monitoring campaign performance for operational integrity and communicating issues to internal teams.
• Identifying opportunities for improvement in campaign performance and operational efficiency.
• Building a knowledge portal of best practices and playbooks for reference and training.

Requirements

• 5-8 years of lifecycle marketing experience with a focus on acquisition and engagement initiatives.
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle, and Responsys.
• Strong logical reasoning and critical thinking skills, with a preference for SQL experience.
• High attention to detail and organization to deliver quality projects on time.
• Proactive and resourceful, with the ability to tackle ambiguity and roadblocks.
• Ability to react calmly under pressure and pivot as needed in an evolving environment.
• Strong communication skills across various mediums.

Nice-to-haves

• Familiarity with the financial space and financial products.
• Experience in marketing automation and marketing technology.
• Background in B2C marketing operations.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities