Growth Marketing Manager

Ambient Corporation - Boston, MA

Full-time - Mid Level

Boston, MA

Specialty Trade Contractors

About the position

The Growth Marketing Manager at Ambient will lead the pre-launch and launch marketing campaigns for an innovative hardware product aimed at improving sleep quality. This role involves strategic planning, campaign management, and cross-functional collaboration to create a compelling customer journey and drive growth through effective marketing strategies.

Responsibilities

• Conduct market research to refine target personas.
• Develop and execute pre-launch and launch marketing strategies.
• Plan and execute strategies to build a high intent pre-crowdfunding audience.
• Oversee the design and development of a high-converting pre-launch landing page.
• Create and manage first party email marketing strategies.
• Develop and execute a content calendar for social media platforms.
• Identify and collaborate with influencers to expand reach and drive awareness.
• Develop and execute a comprehensive PR strategy.
• Monitor key performance indicators (e.g., pre-launch sign-ups, social media engagement) and provide regular updates.
• Collect and analyze feedback from early adopters to refine marketing strategies.
• Continuously optimize campaigns based on performance data to maximize ROI.
• Work closely with our tight knit team to ensure marketing efforts align with product development and company goals.
• Manage marketing budgets to ensure efficient use of resources and maximum impact.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is a plus.
• 5+ years of experience in growth marketing, preferably in the hardware or consumer electronics sector; experience in a startup environment is highly desirable.
• Proven track record of driving growth for pre-launch and launch campaigns, including specific examples or metrics of past successes.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and project management skills.
• Proficient in using marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp, social media management tools).
• Proficiency and experience across all major social platforms, including Instagram, TikTok, YouTube, Facebook, and X.
• Creative thinker with the ability to develop engaging and compelling content.
• Experience with influencer marketing and PR strategies.
• Ability to work in a fast-paced, dynamic startup environment.

Benefits

• Competitive salary and benefits package, including equity in the company.
• Flexible work environment with opportunities for remote work.
• Opportunities for professional growth and development within the company.