Growth Marketing Manager

AMD - Austin, TX

Full-time - Mid Level

Austin, TX

Computer and Electronic Product Manufacturing

About the position

The role involves joining the Growth & Performance Marketing team at AMD to drive the adoption of AMD-powered Data Center and Client solutions. The position focuses on orchestrating global demand generation through experimentation, aiming to enhance acquisition, retention, engagement, and monetization strategies. Collaboration with various teams across marketing, sales, and product units is essential to develop and execute growth strategies across both organic and paid channels, while also contributing to the creation of reporting dashboards and marketing materials.

Responsibilities

• Work closely and cross-functionally across Worldwide Marketing teams, Sales, BU, Product Marketing, and Data Science to define the strategy, build scalable growth models, and deliver data-driven solutions that delight users and drive business outcomes.
• Build, maintain and optimize core acquisition models for B2B products through effective experimentation and a test-small-learn-fast mentality.
• Collaborate with regional marketing teams to scale and manage implementation of acquisition models across relevant channels, both paid and organic.
• Support Campaign Manager to forecast, measure, monitor, and report on the performance of growth models and campaigns against critical metrics such as marketing qualified leads, conversion, and ROI.
• Enable sales through touchpoints including but not limited to reporting, digital-selling materials, training materials and providing closed-loop feedback.
• Collaborate with product marketing and BU stakeholders to create or inform One AMD content to use in acquisition, engagement, and retention programs that map to the customer journey stages.
• Manage multiple marketing agencies to develop creative assets and messaging to engage and convert potential customers, including writing creative briefs, managing agency production, leading creative reviews, and overseeing timelines and budgets.

Requirements

• Extensive experience in running multi-channel B2B campaigns, focusing on integrated marketing and account-based strategies for enterprise accounts.
• Deep understanding of the customer decision journey and skills to optimize the customer experience for conversions.
• Ability to build relationships across divisions to orchestrate comprehensive account-based marketing.
• Highly organized and able to leverage experience to enhance integrated marketing efforts in a fast-paced environment.

Nice-to-haves

• Expertise in running multi-channel B2B marketing campaigns with a focus on integrated marketing and account-based strategies for large enterprise accounts.
• Experience in architecting orchestrated journeys for target accounts and cohorts.
• Familiarity with account-based and growth marketing technology stacks (e.g., Marketo, Salesforce, Power BI).
• Ability to analyze performance across various channels (SEM, Display, Native, Paid Social).
• Experience in launching automation based on triggers and segmentation.
• Skilled in A/B testing and using experimentation tools.
• Strong analytical skills, capable of analyzing large data sets (Excel, Power BI, Google Analytics).
• Ability to develop marketing materials for digital, video, and written formats.

Benefits

• Base pay dependent on skills, qualifications, experience, and location.
• Eligibility for incentives such as annual bonuses or sales incentives.
• Opportunity to own shares of AMD stock and discounts on AMD stock through the Employee Stock Purchase Plan.
• Competitive benefits package.