Growth Marketing Manager

$90,000 - $150,000/Yr

Kikoff - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

About the position

The Growth Marketing Manager at Kikoff is responsible for accelerating user acquisition efforts through hands-on management of marketing campaigns across various channels. This role involves collaborating with the creative team to enhance campaign performance, testing new channels, and driving growth while maintaining cost efficiency. The ideal candidate will be data-driven, possess a growth mindset, and be capable of executing strategies quickly and effectively to support Kikoff's mission of improving financial access for customers.

Responsibilities

• Grow the number of users who join the program while maintaining or improving CAC/ROAS.
• Own campaigns hands-on across multiple online and offline channels.
• Strategize and develop creative with the in-house creative agency.
• Hypothesize and prioritize tests through the funnel to drive growth.
• Define, drive, and measure KPIs for each campaign.
• Design and execute A/B tests to optimize campaign effectiveness.
• Work cross-functionally with designers, copywriters, product teams, and data analysts.

Requirements

• 3-5 years of proven experience in achieving growth goals under set CAC/ROAS or volume targets.
• Deep hands-on experience with digital paid channels such as Facebook, TikTok, and SEM.
• Ability to define key marketing KPIs and analyze their underlying drivers.
• Strong bias to action and ability to manage multiple projects effectively.
• Strategic thinker with problem-solving skills and ability to assess opportunities.
• Understanding of hypothesis-driven A/B and multivariate testing.

Nice-to-haves

• Experience in a fintech business or D2C industry.
• Proficiency in SQL.

Benefits

• Health insurance
• Stock options
• Vision insurance
• Unlimited vacation policy