Growth Marketing Manager

About the position

Rho is looking for a Growth Marketing Manager to join our lean but mighty GTM team, reporting to the Head of Growth. We're not just looking for a channel manager; we seek a growth generalist with an intrinsic understanding of what fuels startups and the visions that drive them. The Growth Marketing Manager will be an instrumental player in architecting and building a repeatable growth engine to attract startup founders and finance teams from the ground up.

Responsibilities

• Develop and execute demand generation strategies tailored to startups and finance teams, focusing on long-term, sustainable growth.
• Design and implement campaigns that resonate with our ICP across the marketing funnel, from building awareness to activation.
• Explore and test various marketing channels to identify the most effective and efficient ways to reach and engage our target audience.
• Leverage data and analytics to continuously refine strategies, making data-backed decisions to improve campaign performance, lead quality, speed-to-activation, and overall channel ROI.
• Partner with the Sales team to ensure a seamless flow of quality leads that contribute directly to sales pipeline and revenue goals.
• Scout cutting-edge demand generation tactics and tools and integrate these to keep Rho at the forefront of our market segment.
• Work closely with content, community, revenue operations, and product teams to increase awareness, engagement and resonance with our campaigns and offerings.

Requirements

• 3-5 years of experience in demand generation or growth marketing, preferably in startup or fintech environments
• Proven track record of success in small, agile GTM teams with a history of executing on acquisition tactics from 0 to 1
• Strong critical thinking skills and growth mindset
• Ability to quickly adapt to new tools and technologies
• Strong background in CRM and marketing automation tools, with HubSpot and Salesforce knowledge considered a significant advantage.
• Excellent communication and collaboration skills
• Analytical mindset with the ability to derive actionable insights from data

Nice-to-haves

• Passion for the startup or fintech industry
• A background in growth, marketing, consulting, business operations, or any other quantitative field is encouraged to apply

Benefits

• Equity
• Healthcare benefits
• Paid time off