Growth Marketing Manager

Codal - Chicago, IL

Full-time - Mid Level

Chicago, IL

101-250 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Growth Marketing Manager at Codal is responsible for driving brand awareness and lead generation through data-driven marketing strategies. This role involves developing multi-channel lead acquisition campaigns, managing content, coordinating events, and analyzing data to optimize marketing performance. The position requires collaboration with sales teams and operates in a fast-paced environment, reporting directly to the Director of Marketing.

Responsibilities

• Develop, execute, maintain and optimize multi-channel lead generation campaigns to drive qualified leads and increase brand visibility.
• Oversee the development, curation, and distribution of high-quality content across all marketing channels.
• Plan, organize, and execute industry events, webinars, and trade shows to maximize lead generation and brand exposure.
• Utilize analytics tools to track, measure, and report on the performance of marketing campaigns, providing actionable insights for improvement.
• Create, strategize and implement account-based marketing campaigns targeting high-value accounts in collaboration with the sales team.
• Develop and implement comprehensive growth marketing strategies leveraging data from Hubspot and Salesforce.
• Collaborate with the sales team to ensure leads are properly qualified and nurtured through the sales funnel.

Requirements

• Bachelor's degree in marketing or a relevant field.
• 5+ years of related experience in a B2B focused marketing environment.
• Experience managing a team of 1-2 marketers.
• Previous agency/consulting experience is required.
• Familiarity with marketing automation, sales tools, and analytics tools such as Google Analytics, Salesforce, Hubspot, Asana, and SemRush.
• Strong project management and organizational skills with experience in executing projects from development to completion.
• Excellent verbal, written, and interpersonal skills.
• Ability to work well under pressure and manage multiple projects simultaneously.
• Excellent presentation skills with the ability to influence key stakeholders.
• Strong analytical skills with the ability to track and measure campaign effectiveness.

Nice-to-haves

• Experience with account-based marketing strategies and execution.
• Creative thinking skills to develop innovative marketing strategies.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with 4% match
• Happy hour events
• Office snacks and drinks
• Access to a gym and other office amenities
• Hybrid working model for in-person collaboration.