Dailypay - New York, NY
posted 2 months ago
The Manager of Consumer Adoption at DailyPay is a pivotal leadership role aimed at driving the company's revenue growth through effective marketing strategies and consumer engagement programs. This position requires a comprehensive understanding of business-to-consumer marketing, user adoption programs, and data analytics. The individual will be responsible for overseeing the entire customer lifecycle, from onboarding and enrollment to ongoing usage, ensuring that key performance metrics are met. The role involves collaborating with various teams, including sales and technical implementations, to create tailored go-to-market strategies for both SME and Enterprise clients. The Manager will also coordinate with internal marketing and external communication teams to develop a robust communications plan that supports client launches and drives user engagement. In this role, the Manager will design and implement innovative marketing programs that enhance brand awareness and foster client affinity. This includes utilizing direct channels such as email and SMS, as well as indirect channels like display and social media. The Manager will validate launch timings, monitor enrollment growth, and continuously improve marketing strategies based on performance evaluations and client insights. The position is integral to ensuring that DailyPay's marketing efforts align with client needs and contribute to the overall success of the organization.