Growth Marketing Manager

$80,000 - $110,000/Yr

NBC - New York, NY

Full-time - Mid Level

New York, NY

Broadcasting and Content Providers

About the position

The Growth Marketing Manager (DTC) at NBC News Digital is responsible for developing and implementing strategies to grow and retain a paid subscriber base for Direct-to-Consumer (DTC) products. This role focuses on designing go-to-market strategies, aligning cross-functional teams, and analyzing data to optimize performance across the user lifecycle. The position also involves daily operational tasks such as crafting customer communications and managing marketing activities.

Responsibilities

• Develop and implement comprehensive DTC strategies to drive positive paid subscriber growth and retention for DTC products, primarily mobile app offerings.
• Achieve topline revenue goals and meet KPIs (paid user base, retention percentage, conversion rates).
• Scale DTC product visibility and presence across web, paid and organic social, and other owned audience channels (newsletters and broadcast).
• Hone existing acquisition channels and devise new ways to attract new subscribers.
• Maximize user retention, mitigate churn, and continually experiment with Conversion Rate Optimization (CRO).
• Analyze subscriber data, user feedback, and market trends to surface actionable insights, inform decision-making, and optimize performance across the entire user lifecycle.
• Report on success of strategies and tactics to stakeholders and executive leadership.
• Maintain excellent working relationships and lines of communication with internal Product, Editorial, and Marketing teams.
• Perform day-to-day marketing activities including building and deploying one-time and automated email campaigns and push notifications, copywriting, requesting and designing creatives, A/B testing, QA, and creating and monitoring some technical integrations and pathways.

Requirements

• 5+ years in a growth marketing or retention marketing role, ideally with a paid subscriber app in a DTC business model.
• Proven track record of scaling products, driving growth, and implementing go-to-market strategies.
• Comprehensive understanding of end-to-end customer lifecycles.
• Expert in DTC marketing within the app ecosystem, with experience in dedicated app martech stack and knowledge of relevant tools and platforms (MMPs, CRMs, ASO/App Store).
• Strong understanding of digital advertising platforms (Meta, Google, TikTok), paid campaign management, and email marketing best practices.
• Excellent analytical skills and the ability to interpret data to drive decision-making, with experience in data analytics tools such as Adobe Analytics, Sailthru, DOMO.
• Strong project management skills, with the ability to handle multiple priorities along with exceptional communication and collaboration skills.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of discounts and perks