Growth Marketing Manager

The Pampered Chef - Addison, IL

Full-time

Addison, IL

Electrical Equipment, Appliance, and Component Manufacturing

About the position

You sit at the pivot point between marketing activities and business outcomes by employing an agile, data-driven approach to drive customer acquisition and engagement. Reporting to the Director of Digital and Growth Marketing, you are responsible for building and leading a highly effective team in the strategic direction, development, and tactical optimization of our email, paid, affiliate and organic marketing funnel. Your strong business acumen, creative skillset, content strategy and technical expertise will drive measurable business growth.

Responsibilities

• Lead the planning, development, and execution of comprehensive email marketing strategies, continuously optimizing programs based on data analysis to drive customer acquisition and retention.
• Develop content calendar and present business cases for promotions that align with merchandising strategies, ensuring campaigns are compelling and drive both short-term sales and long-term customer loyalty.
• Work closely with the creative team on content requirements, building content calendars that align with promotional strategies and customer engagement goals.
• Develop and execute regular A/B testing across email, paid and other channels to optimize audiences, advertising creative, multimedia, site pages, landing pages, and placement to drive results in line with business goals and objectives.
• Manage the integration of email marketing efforts with CRM systems to create cohesive customer communication strategies.
• Oversee email automation, including setting up trigger-based campaigns using tools like Salesforce Marketing Cloud or other similar platforms.
• Create reports that analyze key performance metrics (open rates, click-through rates, conversion rates) and generate reports to inform strategic decisions and optimize campaign performance.
• Ensure compliance with email marketing regulations such as CAN-SPAM, GDPR, and deliverability best practices to maintain a high sender reputation.
• Partner with the Manager of Digital Analytics to provide data-driven content and performance analysis, including weekly performance analysis across channels.
• Work cross functionally with creative, technology, finance, legal and other stakeholders to drive business performance.
• Forecast campaign performance and provide detailed retrospectives of performance relative to targets - use learnings to optimize future campaigns.
• Manage and develop a high-performing team of coworkers, fostering a culture of innovation, collaboration, and data-driven decision-making.
• Strong written and verbal communication skills.
• Ability to work with various external vendors and partners to achieve business objectives.

Requirements

• 5-8 years in performance media planning or marketing experience, with a strong emphasis on email marketing, including Salesforce experience or similar platforms.
• Proven track record in developing business cases for promotions that align with merchandising strategies and drive tangible business results.
• Subject matter expert on email marketing with knowledge of best practices, North American legal requirements, and mobile email standards.
• Strong project management skills and experience managing transitions between service providers.
• Deep knowledge of A/B testing methodologies and their application across marketing channels.
• Proficient in email automation tools and experience setting up and optimizing automated campaigns.
• Analytical mindset with a methodical approach to analyses to discover key insights.
• Passionate about brand marketing and bringing big ideas to life.
• Ability to collect and examine audience insights to help develop creative marketing and acquisition plans.
• Familiarity with Google Analytics and finding key insights related to campaigns.
• Past successes developing digital marketing campaigns that delivered tangible business results in customer acquisition and increasing customer lifetime value.
• Ability to build and maintain strong cross-functional relationships.

Nice-to-haves

• Passionate about developing and teaching others.

Benefits

• Opportunity to work collaboratively, both in the Addison office and virtually.
• Supportive international community of more than 50,000 consultants.