Growth Marketing Manager

$80,000 - $110,000/Yr

Foursquare - Seattle, WA

Full-time - Mid Level

Seattle, WA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

Foursquare is seeking a Growth Marketing Manager to lead the creation and execution of marketing campaigns aimed at acquiring new customers and enhancing customer growth. This role involves collaborating with various departments to shape demand generation strategies and brand presence, focusing on measurable outcomes. The ideal candidate will have extensive experience in marketing tools and technology, translating product messaging into impactful campaigns.

Responsibilities

• Manage and execute Foursquare's demand generation and customer growth marketing strategy.
• Develop the demand generation strategy to support lead generation, new pipeline, and bookings goals.
• Align on campaign goals, channels, and asset creation with department leads.
• Manage website content creation based on target audience behaviors and interests.
• Partner with marketing operations to create evergreen and topical blogs and premium content.
• Lead contract specialists in paid media and organic social media management.
• Build a deep understanding of marketing technologies necessary for digital outreach.
• Collaborate with customer success and product marketing teams for upsell/cross-sell opportunities.
• Drive execution, monitoring, and measurement of marketing programs.
• Compile and report on campaign and channel performance.

Requirements

• 5+ years of experience in B2B, startup, or tech marketing.
• Proven track record of building and scaling campaigns with a strong focus on ROI.
• Experience managing paid media campaigns in platforms like LinkedIn, X, Google.
• Experience with HubSpot for managing campaigns, workflows, and social publishing.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and deadlines independently.
• Expertise in Google Analytics, HubSpot, Salesforce, and similar platforms.
• Experience with project management tools such as Asana, JIRA, or Workfront.

Nice-to-haves

• Experience in a startup environment.
• Familiarity with SEO/SEM strategies.

Benefits

• Flexible PTO
• Comprehensive health insurance
• Vision insurance
• Dental insurance
• Life insurance
• 401(k) matching
• Family planning and fertility programs
• Employee resource groups
• Hybrid work schedule