Growth Marketing Manager

$115,000 - $135,000/Yr

Nanit - New York, NY

Full-time - Mid Level

New York, NY

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Growth Marketing Manager at Nanit is responsible for leading performance media channels to drive customer acquisition efforts. This role requires a strategic thinker with expertise in performance marketing, a data-driven mindset, and a proven track record of delivering measurable results. The manager will collaborate with cross-functional teams to align acquisition strategies with broader business goals, while also testing innovative ideas to drive impact.

Responsibilities

• Develop and implement acquisition strategies across paid media platforms including Google, Meta, TikTok, and Amazon, measuring effectiveness through incrementality testing and experimentation.
• Partner closely with external media agencies and partners to continuously monitor and analyze campaign performance, regularly making data-driven decisions to optimize for KPIs.
• Oversee and manage a performance media budget, ensuring efficient allocation of resources across channels to maximize ROI.
• Lead creative content strategy and testing roadmap, working closely with creative & social teams to ensure alignment on brand positioning, messaging, and user journey optimization.
• Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement.
• Research and identify new opportunities to drive Nanit's acquisition efforts efficiently and sustainably.

Requirements

• 5+ years experience in performance marketing, specifically building multi-channel strategies in Google Ads, Meta, TikTok, or Amazon.
• Familiarity with attribution modeling and incrementality measurement approaches a plus.
• Proficiency in SQL or creating reports in platforms like Looker or Tableau.
• Prior experience managing budgets that directly impact P/L.
• A strong sense for brand and details; an eye for creativity that gets results.
• Ability to analyze and structure data, turn data into insights, and insights into action.
• High level of business acumen with an analytical approach.
• Excellent communication skills.
• Able to manage multiple deadlines and thrives under pressure in a fast-paced environment.
• A self-starter that's excited to join and contribute to a mission-driven company.
• Bachelor's degree in Marketing, Economics, or equivalent experience.

Benefits

• Access to healthcare benefits
• 401(k) plan
• Short-term and long-term disability coverage
• Basic life insurance
• Bonus
• Equity