Growth Marketing Manager

$145,600 - $166,400/Yr

TEKsystems - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Growth Marketing Manager will be responsible for driving and performing the day-to-day operational workflows of growth marketing within a top global tech company. This role involves collaborating cross-functionally with various teams to develop and launch multi-channel customer communications, ultimately enhancing awareness and engagement of services and products. The position requires a self-motivated individual with a strong background in lifecycle marketing and experience with CRM platforms.

Responsibilities

• Developing, testing, and deploying customer journeys based on product and strategy objectives.
• Collaborating with stakeholders to ensure operational plans and deliverables are aligned and risks are addressed.
• Optimizing performance through A/B testing to drive incremental growth and improve overall programs.
• Monitoring campaign performance for operational integrity and identifying issues to communicate to internal teams.
• Identifying opportunities for improvement in campaign performance and operational efficiency.
• Building a knowledge portal of best practices and playbooks for reference and training.

Requirements

• 5-8 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle, and Responsys.
• High aptitude for logical reasoning and critical thinking.
• Experience in SQL preferred.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manner.
• Ability to react calmly to curveballs and devise contingency plans under pressure.
• Effective communication skills in all mediums.

Nice-to-haves

• Familiarity with the financial space and financial products.
• Experience with B2C marketing operations.
• Technical background with an understanding of how marketing systems operate.

Benefits

• Competitive hourly pay of $70 - $80.
• Opportunity to work with a top global tech company.
• Hybrid work environment in NYC.