Growth Marketing Managing Consultant, Commercial - Advisors

$140,000 - $165,000/Yr

Mastercard - Harrison, NY

Part-time - Mid Level

Harrison, NY

Credit Intermediation and Related Activities

About the position

The Growth Marketing Managing Consultant, Commercial - Advisors role at Mastercard is pivotal in driving the transformation of marketing services within the organization. This position is designed for a dynamic individual who can embrace and fuel change while balancing traditional marketing efforts. The consultant will work closely with both internal and external clients to enhance revenue through data-driven marketing strategies tailored for Small Business and Commercial/B2B sectors. The role requires a strong background in multi-channel marketing, with a focus on results-oriented programs and campaigns. The ideal candidate will possess a growth hacking mindset, demonstrating credibility as an expert both internally and with clients, and will thrive in an agile, collaborative environment. In this role, the consultant will lead the development and execution of marketing strategies and campaigns aimed at acquiring and retaining customers for traditional and emerging financial institutions. Responsibilities include implementing marketing solutions that address various business needs, such as customer acquisition, activation, retention, and loyalty. The consultant will manage diverse client engagements, focusing on Small Business and Commercial banking, and will be responsible for crafting strategic marketing plans, collaborating with agencies, and measuring campaign results to optimize performance continuously. The consultant will also oversee end-to-end project management, ensuring that all initiatives are delivered efficiently and cost-effectively while maintaining high standards of quality. Building and maintaining relationships with clients and internal stakeholders is crucial, as the consultant will serve as a trusted business advisor and lead senior client relationships. The role demands meticulous project management skills, the ability to identify and mitigate risks, and a strong capability in data analysis to translate insights into actionable strategies. Overall, this position is integral to Mastercard's mission of connecting and powering an inclusive digital economy, leveraging data and insights to drive growth and innovation.

Responsibilities

• Lead development and execution of Small Business and Commercial/B2B growth marketing strategies and campaigns for traditional and/or emerging financial institutions.
• Work with internal and external clients to grow and scale Mastercard's and clients' revenue through data and results-driven marketing strategies and solutions.
• Implement Small Business and Commercial/B2B marketing solutions including data-driven digital campaigns, marketing automation, and card lifecycle management initiatives.
• Lead diverse client engagements, focusing on Small Business and Commercial banking.
• Identify customer opportunities, craft strategic marketing plans, gain customer agreement, and execute campaigns while measuring results for continuous optimization.
• Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management.
• End-to-end project management including project planning, documentation, scheduling, finances, implementation, and measurement.
• Manage agencies and internal/external stakeholders.
• Serve as a trusted client business advisor and own senior client relationships.
• Ensure flawless delivery of Marketing Services projects while maintaining the highest standards of quality in customer relationships.
• Identify, track, and mitigate risks and issues throughout the delivery of initiatives.
• Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures.
• Contribute to evolving products supporting the Global and Regional product strategy.
• Build relationships with Clients and key internal stakeholders as a subject matter expert and trusted engagement leader.

Requirements

• Subject matter expertise in Small Business & B2B/Commercial Banking segment.
• 8+ years experience on the client or agency side executing marketing campaigns and managing complex marketing projects, or within a top tier consulting firm focused on Small Business & Commercial/B2B, or at a leading Financial Institutions' Small Business and Commercial portfolio.
• Experience working within an agile, growth hacking approach with strong knowledge of digital marketing channels, training, and sales resource development.
• Ability to balance strategic thinking with detailed tactical execution skills to drive overall client impact and ability to make quick decisions in challenging, ambiguous situations.
• Market savvy, understands emerging trends and able to identify market opportunities.
• Experience in a matrix organization structure, managing and building relationships with internal and external stakeholders effectively.
• Meticulous with excellent coordination and project management skills to manage multiple projects and work streams effectively.
• Experience working in a fast-paced, dynamic environment with flexibility to multitask and handle multiple requests with varying degrees of priority simultaneously.
• Strong capability in data analysis, translating raw data into actionable insights.
• Excellent communication and presentation skills, capable of articulate storytelling and translating complex insights into compelling narratives that resonate with clients.
• Advanced Word, Excel, and PowerPoint skills.
• Understanding of T&E/Corporate Cards, Supplier Enablement, and B2B Sales Enablement.

Nice-to-haves

• Ability to identify new business development opportunities and experience drafting proposals and scoping new opportunities.
• Experience designing and delivering large scale campaigns acquiring new customers and increasing the engagement of existing customers.
• MBA or master's degree with specialization in marketing.

Benefits

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible spending account and health savings account
• Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
• 10 annual paid sick days
• 10 or more annual paid vacation days based on level
• 5 personal days
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Eligibility for tuition reimbursement
• Gender-inclusive benefits
• Many more.