Growth Marketing Product Manager, Digital Experiences, Google Cloud

$137,000 - $202,000/Yr

Google - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

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About the position

The Growth Marketing Product Manager for Digital Experiences at Google Cloud is responsible for leading the digital demand acquisition journey for business and IT decision makers. This role involves developing and executing marketing strategies for customer-facing digital surfaces, including cloud.google.com and new SaaS applications. The manager will work cross-functionally with various teams to enhance user experience, drive web content strategy, and optimize performance metrics, ensuring that Google's products effectively meet user needs and solve real-world problems.

Responsibilities

• Lead Google Cloud's business decision maker and IT decision maker audience digital demand acquisition journey, customer experience and performance metrics.
• Partner with stakeholders across marketing, product, and sales to build an experimentation and optimization calendar based on data-driven hypotheses, and implement measurable experiences.
• Identify, author, and prioritize the digital experience strategy, associated product roadmap, business cases and requirements for new customer-facing digital experiences and features.
• Own and communicate all ongoing updates to roadmap, product strategy, and new pilots tied to our customer-facing digital experiences, partner closely with Go-To-Market (GTM) Enablement lead to provide consistent formula for new launches.
• Lead Google Cloud's Applied AI solutions digital demand acquisition journey, customer experience and performance metrics on cloud.google.com.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, performance, direct response, social, digital, cloud, events, etc. marketing.
• Experience working cross-functionally with various stakeholders and teams.
• Experience building a website journey and web-marketing with Software as a Service (SaaS) products.

Nice-to-haves

• Experience with personalization and A/B testing.
• Proficiency in building testing plans, experiment designs, measurement plans, and distilling learnings.
• Proficiency in key web analytics tools (e.g., Google Analytics).
• Ability to influence and collaborate within the team as well as across a broad set of cross-functional stakeholders including executive leaders.
• Ability to develop and execute complex strategies, and drive projects to completion while balancing multiple workstreams simultaneously in a dynamic, fast-paced, deadline-focused environment.
• Ability to develop and use data to inform strategies and make decisions.

Benefits

• Base salary range of $137,000-$202,000 + bonus + equity + benefits.