Growth Marketing Product Manager

$165,500 - $248,700/Yr

Apple - Cupertino, CA

Full-time - Senior

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

Apple is seeking an experienced, entrepreneurial Growth Marketing Product Manager with a passion for marketing experiences to help grow personalized experiences across the Apple Services ecosystem. This role is pivotal in driving the usage of Apple Intelligence, machine learning, and other personalization capabilities while maintaining a strong focus on user privacy. The Growth Marketing Product Manager will collaborate with a wide variety of functional teams across Apple to design, develop, connect, and implement technology solutions that enable meaningful conversations with customers on their devices. In this highly energized environment, you will work alongside some of the most creative individuals in the industry. Your responsibilities will include identifying opportunities for enhancing user engagement through innovative marketing strategies, creatively problem-solving to propose effective solutions, and gathering requirements from various teams to identify necessary key platform capabilities. You will assess and recommend solutions to deliver required capabilities and determine a roadmap for implementation. Collaboration is key in this role, as you will work with product, marketing, engineering, analytics, operations, QA, business development, and design teams. You will also be responsible for building presentations and storytelling to align cross-functional teams on new ideas aimed at solving complex problems. This position requires the ability to navigate ambiguous environments and drive initiatives through to execution, ensuring that all stakeholders are aligned and informed throughout the process.

Responsibilities

• Identify opportunities to drive the usage of Apple Intelligence, ML, and other personalization capabilities across the Apple ecosystem, with a focus on user privacy.
• Creatively problem solve and propose solutions while understanding known limitations and resource constraints.
• Gather requirements and use cases from various teams, identifying necessary key platform capabilities.
• Assess and recommend solutions to deliver required capabilities and determine a roadmap.
• Collaborate with a broad range of teams, including product, marketing, engineering, analytics, operations, QA, business development, and design teams.
• Build presentations and use strong storytelling to help align cross-functional teams on new ideas to solve complex problems.
• Drive initiatives through to execution while working with multiple organizations with unique priorities in ambiguous environments.

Requirements

• Bachelor's degree or equivalent.
• 7+ years of experience as a product manager and as a hands-on user of B2C advertising/marketing technology.
• Experience identifying creative solutions to complex problems and building stories and presentations around those solutions to align stakeholders.
• A sophisticated understanding of subscription and/or recurring revenue business models.
• Experience partnering with strategy, business, design, and engineering teams to scope and implement new products and features.
• Deep experience documenting formalized user requirements and acceptance criteria.
• Proven experience working on complex, international, large-scale, time-critical projects.
• Ability to create, build, and cultivate positive interpersonal relationships, and tackle multiple challenges while maintaining a sense of humor.

Nice-to-haves

• Deep experience cutting through ambiguity to find the right path despite haziness or uncertainty.
• Ability to build cross-functional partnerships and work collaboratively with others to meet shared objectives.
• A strong sense of design thinking and a solid understanding of what makes a great customer experience.
• Deep marketing expertise.
• Excellent storytelling capabilities.
• Master's or foreign equivalent degree.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Employee stock purchase plan
• Discretionary restricted stock unit awards
• Discounted products and free services
• Reimbursement for certain educational expenses, including tuition
• Potential eligibility for discretionary bonuses or commission payments
• Relocation assistance