Growth Marketing Program Manager

$111,000 - $145,000/Yr

Etsy - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

As a Program Manager for Listing Feeds at Etsy, you will play a pivotal role in enhancing operational efficiency related to Etsy's product catalog. This position sits at the intersection of various departments including Marketing, Engineering, Analytics, External Agencies, and Channel Partners, ensuring that Etsy's inventory is effectively promoted across shopping engines, marketplaces, and social commerce channels. Your primary responsibility will be to manage the product listing feeds that power off-site product ads, providing accurate and robust information for hundreds of millions of Etsy listings to external partners. In this role, you will be tasked with planning, coordinating, and tracking the progress of key work streams aimed at improving the transparency and engagement of feed-based marketing efforts. The programs you will manage are large-scale, cross-functional, and foundational to the organization’s success in achieving growth and efficiency goals. You will be expected to be actively involved in the day-to-day operations, making a significant impact through your work. This full-time position reports to the Senior Manager of Growth Marketing Strategy & Operations and requires your presence in Etsy's Brooklyn Office once or twice a week, depending on your proximity to the office. Candidates living within a commutable distance to the Brooklyn Office Hub will be prioritized. In addition to a competitive salary, you will also be eligible for an equity package, an annual performance bonus, and a comprehensive benefits package that supports you and your family.

Responsibilities

• Build, maintain and track progress of multiple project plans, ensuring initiatives are completed on time and meet expectations.
• Facilitate transparent and effective collaboration to ensure teams are aligned on priorities, tradeoffs are known and decisions are made.
• Own day-to-day cross-team communication by setting meeting agendas, recording key decisions with action items, and distributing meeting recaps to keep teams informed and on track.
• Set bigger picture standards for collaboration and optimize information flows by creating RACIs, maintaining program calendars, organizing reference materials, developing monthly/quarterly status summaries and executive level read-outs.
• Follow up with relevant stakeholders to ensure deadlines are met, adjusted or flagged as potential blockers.
• Collaborate with other departments across Etsy to stay aligned on key initiatives.
• Build credibility and establish rapport with participants at multiple levels, from C-Suite to Product squads.

Requirements

• 5+ years of relevant work experience in digital marketing, with familiarity of how product data feeds power Paid Search, Paid Social and Affiliate product listing ads.
• Bachelor's degree or master's degree in business, management, marketing, project management, engineering, or related field.
• Prior experience managing large projects involving cross-functional participants, multiple dependencies, and aggressive timelines.
• Exceptional attention to detail ensuring work is accurate, and that nuanced details are not overlooked.
• Strong business savvy to successfully navigate ambiguous and complex situations, with varying opinions, to drive decision makers to agreed solutions with clear outcomes.
• Excellent verbal and written communicator, able to distill complex ideas into clear guidance and communications across cross-functional teams with a wide range of technical and marketing experience.
• A passion for continuous learning and staying updated on industry trends and the latest marketing operations methodologies.
• Highly proficient in Google Workspace tools (Gmail, Google Docs, Sheets, Slides), Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and Slack messaging application.

Nice-to-haves

• Experience tracking projects and creating workflows using project management software like Monday, Jira, Wrike, Workfront, Smartsheets, Asana, Airtable, Basecamp, Trello.

Benefits

• Equity package
• Annual performance bonus
• Comprehensive benefits package that supports you and your family