Growth Marketing Senior Manager (Paid Social)

$150,000 - $170,000/Yr

Unclassified

Full-time - Senior

About the position

We are looking for an experienced Growth Marketing Senior Manager to own, drive and execute marketing strategies across the paid social and other paid channels for Everly Health's consumer businesses, including Everlywell and Natalist. This role will be responsible for setting strategy for paid social channels, including budget allocation, account setup, creative strategy and testing roadmaps, as well as executing day-to-day channel management and optimization strategies. You'll join a team of passionate and mission-driven consumer business leaders and marketers striving to make lab testing and best-in-class remote care affordable and accessible for everyone. This role reports to the Senior Director of Growth and will partner closely with members of the growth, marketing and broader consumer teams. What You'll Do: Own end to end strategy and day-to-day management of paid social (Meta and TikTok), as well as select secondary or experimental channels. Craft and drive a strategy that delivers on both volume and efficiency goals across multiple business lines and verticals at varying degrees of maturity and scale. Execute the growth levers across creative, testing, audience segmentation, and account structure that deliver against ambitious growth goals-and drive cross-functional buy-in and alignment from stakeholders within a matrixed organization who are key to the success of the channels you manage. Uplevel and maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterly. Work closely with the creative team on building hyper-performing creative that captures Everlywell's business lines and customer set, while leveraging best practices on native platform creative. Own and drive an iterative, hypothesis-driven testing roadmap encompassing creative, landing pages, audience targeting and other criteria. Drive innovation and automation within platforms to drive top line sales growth from new customers. Partner internally with analyst to drive data insights and action on key learnings. Manage reporting exercises that leverage first and third party data insights to enhance persona building and media consumption behaviors for first and repeat purchases.

Responsibilities

• Own end to end strategy and day-to-day management of paid social (Meta and TikTok), as well as select secondary or experimental channels.
• Craft and drive a strategy that delivers on both volume and efficiency goals across multiple business lines and verticals at varying degrees of maturity and scale.
• Execute the growth levers across creative, testing, audience segmentation, and account structure that deliver against ambitious growth goals.
• Drive cross-functional buy-in and alignment from stakeholders within a matrixed organization who are key to the success of the channels you manage.
• Uplevel and maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterly.
• Work closely with the creative team on building hyper-performing creative that captures Everlywell's business lines and customer set, while leveraging best practices on native platform creative.
• Own and drive an iterative, hypothesis-driven testing roadmap encompassing creative, landing pages, audience targeting and other criteria.
• Drive innovation and automation within platforms to drive top line sales growth from new customers.
• Partner internally with analyst to drive data insights and action on key learnings.
• Manage reporting exercises that leverage first and third party data insights to enhance persona building and media consumption behaviors for first and repeat purchases.

Requirements

• 8+ years experience in growth marketing with specialization in paid social, including recent direct to consumer or relevant agency experience.
• Proven expert at driving growth through paid channels, including paid social, with comfort and prior experience managing 7-figure paid media budgets.
• Strong familiarity with ROAS and CAC driven optimization.
• Passionate about both the analytical and creative underpinnings of growth marketing-with demonstrable experience bringing them together to drive growth goals for consumer organizations.
• Able to partner with internal creative teams and external creative agencies on a creative roadmap, leveraging creative hypotheses, competitive behavior, and ongoing performance insights to continually test and optimize paid social channels.
• Experience and facility with growth fundamentals, including testing frameworks and tools.
• Strong analytical skills, with prior experience leveraging web analytics platforms (Google Analytics, Mixpanel, Amplitude etc.) to inform tactical decisions and strategy.
• Familiarity with landing page tools like Unbounce, Instapage, etc.
• Familiarity with testing platforms like VWO and Optimizely is a plus.
• Strong communicator both up and down.
• Comfort in collaborating cross-functionally in a fast-paced environment.

Nice-to-haves

• Familiarity with testing platforms like VWO and Optimizely is a plus.

Benefits

• Base salary range of $150,000-$170,000 based on qualifications, market data/ranges, and internal equity.
• Eligible for a yearly bonus.