Mastercard - Harrison, NY
posted about 2 months ago
The Growth Marketing Senior Managing Consultant for Retail Deposits Acquisition at Mastercard plays a pivotal role in acquiring, engaging, and retaining customers through innovative marketing strategies. This position is integral to the Advisors Services team, which focuses on enhancing cybersecurity, managing fraud and risk, and improving the digital payments experience. The consultant will leverage Mastercard's extensive data assets and proprietary platforms to provide clients with strategic insights and recommendations that drive growth and profitability. The role requires a dynamic marketing strategist who can thrive in a fast-paced environment, balancing traditional marketing efforts with modern, data-driven approaches. In this role, the consultant will lead the development and execution of marketing strategies aimed at growing deposits and relationships for both traditional and emerging retail banks. This includes working closely with internal and external clients to scale revenue through effective marketing solutions. The consultant will be responsible for executing programs across various channels, including digital marketing, direct mail, and in-branch promotions. They will implement marketing solutions that address customer challenges such as acquisition, activation, retention, and loyalty, ensuring that all campaigns are data-driven and results-oriented. The consultant will also manage end-to-end project management, including planning, documentation, scheduling, and measurement of marketing initiatives. They will serve as a trusted advisor to clients, maintaining relationships with stakeholders from mid-level to C-suite, and ensuring the delivery of high-quality marketing services. The role demands a meticulous approach to project management, with the ability to identify and mitigate risks while ensuring projects are completed efficiently and cost-effectively. The consultant will contribute to the evolution of Mastercard's products and strategies, building strong relationships with clients and internal stakeholders as a subject matter expert.