Mastercard - Harrison, NY
posted about 2 months ago
The Growth Marketing Senior Managing Consultant for Retail Deposits Acquisition at Mastercard plays a pivotal role in transforming marketing services within the organization. This position is designed for a dynamic marketing strategist who has a proven track record in growing consumer and small business retail relationships, particularly focusing on deposits growth. The consultant will be responsible for leading the development and execution of marketing strategies and campaigns aimed at enhancing deposits and relationship growth for both traditional and emerging retail banks. This role requires a strong emphasis on data-driven, results-focused programs and campaigns, leveraging a growth hacking mindset to meet the high expectations of clients and stakeholders. In this role, the consultant will work closely with internal and external clients to scale Mastercard's and clients' revenue through innovative marketing strategies and solutions. The execution of programs will encompass both above-the-line and below-the-line marketing, with a strong expertise in digital channels, direct mail, and retail banking locations. The consultant will implement marketing solutions related to deposits growth, including digital campaigns, marketing automation, and account lifecycle management initiatives that address various business needs such as customer acquisition, activation, usage, retention, and loyalty. The consultant will also be responsible for identifying customer opportunities, crafting strategic marketing plans, and collaborating with agencies and third parties to execute campaigns while measuring results to continuously optimize performance. This role requires end-to-end project management skills, including planning, documentation, scheduling, and financial oversight, ensuring that projects are completed efficiently and cost-effectively. As a trusted advisor, the consultant will manage senior client relationships, ensuring the flawless delivery of marketing services projects while maintaining high standards of quality and client satisfaction. The position demands a meticulous approach to project management, with the ability to track and mitigate risks throughout the delivery of initiatives, contributing to the evolution of products that support both global and regional strategies.