Growth Marketing Specialist

$75,000 - $100,000/Yr

Hive Agency - Ontario, CA

Full-time - Mid Level

Remote - Ontario, CA

Accommodation

About the position

Hive is seeking a strategic and hands-on Growth Marketing Specialist to lead growth initiatives through targeted Demand Generation and Account-Based Marketing (ABM) campaigns. This role is crucial for building brand awareness, driving lead generation, and strengthening relationships with high-value accounts, all while collaborating closely with the Sales team. The ideal candidate will have 3-5 years of experience in a fast-paced environment, demonstrating expertise in multi-channel marketing and a strong analytical mindset.

Responsibilities

• Develop, execute, and optimize multi-channel Demand Gen campaigns that drive brand awareness, website traffic, and lead generation.
• Collaborate with Product Marketing and Content to distribute early-stage engagement content such as educational resources and invitations to webinars.
• Identify and prioritize high-value accounts in collaboration with Sales for targeted outreach campaigns.
• Create and execute personalized outreach campaigns using tactics like custom email sequences and retargeting ads.
• Partner with Content to align on content strategy and ensure effective distribution that resonates with Ideal Customer Profiles.
• Design and manage lead nurturing flows to guide prospects through the funnel toward sales qualification.
• Track and analyze campaign performance metrics, generating reports to share insights with the Commercial Team.
• Work closely with Sales to ensure seamless handoffs of qualified leads and shared accountability for growth targets.

Requirements

• 3-5 years of marketing experience, ideally in a startup or high-growth environment.
• Proven expertise in either Demand Generation or ABM, with a strong understanding of multi-channel campaign management.
• Generalist marketing skills, especially in content marketing, email marketing, and digital advertising.
• Hands-on experience with content distribution strategies.
• Experience with HubSpot; Salesforce familiarity is a plus.
• Strong analytical mindset with a track record of data-driven decision-making and reporting.
• Collaborative approach with experience working cross-functionally with Sales and Partnership teams.

Nice-to-haves

• Experience in a fast-paced, dynamic environment.
• Creative, solution-oriented thinker.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Parental leave
• Flexible schedule