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Growth Marketing Specialist
300 Premier Healthcare Solutions, Inc. - Charlotte, NC
posted 2 months ago
About the position
The Growth Marketing Specialist plays a crucial role in delivering effective marketing campaigns aimed at supporting the growth, adoption, and retention of Premier products and services. This position involves executing campaigns throughout various stages of the product lifecycle, including product introductions and demand generation, while also providing sales enablement materials. The role requires strong project management skills to ensure timely execution of campaign tactics and the ability to analyze campaign effectiveness for continuous improvement.
Responsibilities
- Help create and deliver marketing campaigns to support the growth and expansion of Premier products and services.
- Execute campaigns and initiatives at various stages of the product lifecycle, including product introductions, demand generation, and retention pushes.
- Determine appropriate communication and enablement material for sales teams for focus products and/or campaigns.
- Manage project execution to ensure campaign tactics are accomplished in a timely and professional manner.
- Develop and update solution collateral and presentations for use in the sales process.
- Provide content for email drips, presentations, and sales materials.
- Report on the effectiveness of campaign tactics and provide recommendations for improvement.
Requirements
- 4 or more years of applicable work experience.
- High School Diploma or GED (Required).
- 3+ years of campaign/growth marketing experience.
- Project management experience with strong organizational skills.
- B2B marketing experience.
- Account Based Marketing (ABM) experience.
- Agency experience.
- Healthcare experience.
Nice-to-haves
- Understanding of Agile methodology.
- Ability to use data to make decisions.
- Independently apply good judgment, discretion, and reasoning skills.
- Motivated self-starter who can work autonomously based on end goals.
- Ability to function well in a fast-paced work and team environment.
- Confidence in directly working with clients/internal stakeholders.
Benefits
- Health, dental, vision, life and disability insurance
- 401k retirement program
- Paid time off
- Participation in Premier's employee incentive plans
- Tuition reimbursement and professional development opportunities
