Bridge - San Francisco, CA
posted 19 days ago
Full-time - Senior
San Francisco, CA
Ambulatory Health Care Services
About the position
As the first marketer at Bridge, you will play a pivotal role in shaping the demand generation strategy. Your primary mission is to enhance awareness of Bridge and expand the pipeline of developers engaging with the platform. This role encompasses a wide range of responsibilities, from strategic planning to content creation, campaign execution, and fostering developer relations to support outbound sales and drive inbound interest.
Responsibilities
- Conduct research to understand the developer persona across startups and enterprise customers, establishing key metrics and prioritizing channels and campaigns.
- Develop compelling content such as guides, blogs, webinars, and whitepapers to support campaign objectives and engage the target audience.
- Execute multi-channel demand generation campaigns including account-based marketing, email marketing, channel partner activation, events, digital channels, and earned media.
- Design and execute email marketing experiments to test hypotheses, learn from results, and iterate on the approach.
- Identify innovative ways to reach and engage developers.
Requirements
- 5+ years of marketing experience in product marketing, performance marketing, partnerships marketing, or developer relations.
- Full-stack marketing experience across various disciplines.
- Experience in high-growth early-stage businesses, with a focus on enterprise go-to-market strategies and operations across multiple countries.
- Strong organizational and project management skills to manage multiple complex projects simultaneously.
- Excellent storytelling skills to communicate technical solutions effectively.
Nice-to-haves
- Experience in developer relations or community engagement.
- Familiarity with digital marketing tools and analytics platforms.
Benefits
- Competitive salary range of $128K - $162K per year.
- Opportunities for professional development and growth.
