Growth Media Consultant, Paid Search

About the position

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. We are seeking a highly motivated and data-driven Consultant to join our growing media team. As a Growth Media Consultant, you will be responsible for managing and optimizing our paid search campaigns across various platforms, with a focus on driving conversions and maximizing ROI. You will play a crucial role in shaping our paid search strategy and contributing to the overall success of our media efforts.

Responsibilities

• Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation
• Develop daily and weekly reporting to inform overall performance
• Identify opportunities for testing within advertising platforms
• Conduct in-depth keyword research to identify high-potential search terms
• Create compelling ad copy and identify opportunities for A/B copy testing
• Perform account health maintenance tasks such as weekly search query reports
• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
• Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
• Ensure campaign tracking/tagging is implemented to capture all necessary data points
• Ability to work within a group dynamic and provide support on QA efforts as needed

Requirements

• Bachelor's Degree or equivalent experience
• 3 or more years of related experience
• Experience working in high-volume accounts preferred
• Google Ads Certification
• Microsoft Ads Certification
• Experience working in paid search platforms such as Google and Bing Ads
• Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics
• Experience with competitive insight tools such as Adthena and SEMRush
• Budget Management – Forecasting, Financial Reporting & Analysis
• Proficiency in keyword research, ad copywriting, and campaign optimization techniques
• Team player with strong organizational and project management skills
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Ability to be proactive in opportunities to drive performance
• Advanced communication skills including proficiency in developing and delivering presentations

Benefits

• Flexible environment that embraces connection and belonging
• Opportunities for professional growth and development
• Inclusivity and diversity awards recognition