Growth Product Manager

About the position

At Instawork, our mission is to create meaningful economic opportunities for local businesses and skilled hourly professionals in communities around the world. We're building the leading AI-powered labor marketplace—and we're looking for exceptional talent to help us scale quickly and make an even greater impact. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we’re transforming the way the world works. Instawork is building a world-class demand generation function to fuel our Partner and Pro growth. We’re looking for our next teammate who is passionate about designing and executing a modern growth playbook to drive revenue growth. You will take the lead in building and executing a robust self-serve demand generation strategy from the ground up to drive awareness, demand, and conversion. This role requires a blend of strategic thinking and hands-on execution to drive awareness, demand, and conversion.

Responsibilities

• Execute Growth playbook that will give outsized impact on new Partner acquisition.
• Have full ownership of driving top of funnel growth, product experience, pricing strategy to boost Partner acquisition rates.
• Understand and build empathy for our Partners through market research, data, and customer insights.
• Design, execute, and optimize growth experiments to rapidly test hypotheses and drive continuous learning and improvement.
• Leverage data and intuition to identify high impact levers for growth, whether it's top-of-funnel acquisition, product onboarding or monetization.
• Build with sustainable economics. Iterate on campaigns, funnels, retargeting flows to maximize unit economics.

Requirements

• 3+ years of experience with proven success in product marketing.
• Deep experience owning funnel metrics and optimizing for activation, conversion, or engagement.
• Strong product instincts. You think in user flows and aren’t afraid to get into the details and build/fix what’s needed to drive conversion.
• Experience in user acquisition, growth marketing, performance marketing.
• Strong communicator and ability to build trust and influence across stakeholders.

Benefits

• A variety of medical, dental, and vision plans with coverage beginning on the date of hire.
• Flexible paid time off.
• At least 8 paid company holidays annually.
• Home office stipend.
• Phone stipend.
• Commuter stipend.
• Supplemental pay on qualified leaves.
• Employee health savings accounts (HSA) contribution.
• Flexible spending plans.
• 401K plan.
• Perkspot - discount program through Lumity.