Growth Product Marketing Senior Manager (Slack)

Salesforce - Seattle, WA

Full-time - Senior

Seattle, WA

Publishing Industries

About the position

The Growth Product Marketing Senior Manager at Slack is responsible for driving innovative product marketing strategies to support Slack's self-service business. This role involves collaborating with cross-functional teams to create effective messaging, positioning, and go-to-market strategies based on user research and data analysis. The ideal candidate will be data-driven, motivated, and capable of thriving in a fast-paced environment, with a focus on enhancing customer experiences and improving conversion metrics.

Responsibilities

• Lead end-to-end product-led growth initiatives and craft a compelling self-serve value proposition.
• Be accountable for exceptional customer experiences that translate to business outcomes.
• Build an engine for self-serve insights, messaging, and positioning to improve conversion metrics in the customer journey.
• Support the global go-to-market strategy for the self-serve experience across the entire customer lifecycle.
• Influence product strategy and roadmaps, distilling key functionality and value into core product positioning and messaging.
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Requirements

• 7+ years of experience in product marketing, industry marketing, or growth marketing.
• Expertise working in self-service growth businesses.
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Ability to strategize and craft compelling messaging for web, product, and marketing channels.
• Proven track record of leading and inspiring teams through influence.
• Hands-on experience building a range of marketing assets, including selling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

Nice-to-haves

• Expertise in Salesforce products.
• A natural collaborator.

Benefits

• Wellbeing reimbursement
• Generous parental leave
• Adoption assistance
• Fertility benefits