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Salesforce - Seattle, WA
posted about 2 months ago
About the position
The Growth Product Marketing Senior Manager at Slack is responsible for driving innovative product marketing strategies to support Slack's self-service business. This role involves collaborating with cross-functional teams to create effective messaging, positioning, and go-to-market strategies based on user research and data analysis. The ideal candidate will be data-driven, motivated, and capable of thriving in a fast-paced environment, with a focus on enhancing customer experiences and improving conversion metrics.
Responsibilities
- Lead end-to-end product-led growth initiatives and craft a compelling self-serve value proposition.
- Be accountable for exceptional customer experiences that translate to business outcomes.
- Build an engine for self-serve insights, messaging, and positioning to improve conversion metrics in the customer journey.
- Support the global go-to-market strategy for the self-serve experience across the entire customer lifecycle.
- Influence product strategy and roadmaps, distilling key functionality and value into core product positioning and messaging.
- Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Requirements
- 7+ years of experience in product marketing, industry marketing, or growth marketing.
- Expertise working in self-service growth businesses.
- Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
- Ability to strategize and craft compelling messaging for web, product, and marketing channels.
- Proven track record of leading and inspiring teams through influence.
- Hands-on experience building a range of marketing assets, including selling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
Nice-to-haves
- Expertise in Salesforce products.
- A natural collaborator.
Benefits
- Wellbeing reimbursement
- Generous parental leave
- Adoption assistance
- Fertility benefits
