Salesforce - Dallas, TX
posted 3 months ago
At Salesforce, we are on a mission to inspire the future of business through AI, Data, and CRM. As a leading company in the industry, we empower organizations to connect with their customers in innovative ways. We are currently seeking a passionate and self-starting Associate Product Marketing Manager to join our team, focusing on Go-To-Market (GTM) strategy and execution. In this role, you will be responsible for translating the needs of customers and sellers across various teams, including marketing, sales enablement, product, and field teams. Your expertise will be crucial in owning a variety of initiatives that support pipeline generation and drive deals to closure. As the product Go-To-Market expert, you will collaborate with stakeholders across product, marketing, and distribution for the specific product line you represent. You will develop effective sales training materials, ensuring that non-technical sales teams can easily understand our complete suite of technology. Your role will also involve aligning with global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation. You will define and build repeatable demos, sales plays, and competitive programs while creating high-quality content that aligns with supporting marketing campaigns. In addition, you will own key sales communications and updates, and you will be responsible for creating, recruiting, and producing content for Salesforce events such as World Tours, Dreamforce, webinars, and third-party events. The ideal candidate will thrive in a dynamic environment, possess outstanding organizational skills, and have the ability to establish strong working relationships with cross-functional teams. You will confidently deliver presentations to audiences of all sizes and lead new projects even in the face of ambiguity. Your success will be measured by your ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.