GTM Product Marketing Manager - Drayage, Global Mile

$130,000 - $230,000/Yr

Cargomatic - San Francisco, CA

Full-time - Senior

San Francisco, CA

Support Activities for Transportation

About the position

The GTM Product Marketing Manager for Drayage, Global Mile at Cargomatic is a leadership role focused on driving the commercial success and growth of the Drayage product. This position involves formulating product strategies, crafting go-to-market plans, and ensuring alignment across various teams to enhance customer experience and achieve profitability goals.

Responsibilities

• Drive Commercial Success: Take ownership of the Drayage/Global Mile product's commercial success by implementing strategies to achieve revenue growth and profitability goals.
• Craft Go-to-Market Strategies: Create impactful strategies to penetrate the Total Addressable Market (TAM) and expedite market share acquisition for the product.
• Product Positioning and Messaging: Develop and execute product positioning, messaging and collateral development strategies to effectively communicate the value proposition of the Drayage offering.
• Craft Competitive Pricing Strategies: Develop pricing strategies that are competitive within the market landscape, balancing customer value and revenue objectives.
• Voice of the Customer: Serve as the primary advocate for customers within the organization, ensuring the Drayage product consistently surpasses customer expectations.
• Cross-Functional Alignment: Serve as the central point of coordination (control tower), aligning the efforts of operations, technology, marketing, sales, and commercial teams to achieve product goals while fostering accountability across teams.
• Performance Tracking: Establish key performance indicators (KPIs) and metrics to monitor the performance and success of the Drayage product, regularly analyzing data to identify areas for improvement.
• Collaboration with Product Management & Engineering: Work closely with platform product management and engineering teams to align the product roadmap, driving continuous product improvements and innovation.
• Service Excellence: Collaborate with delivery and customer experience functions to ensure service excellence, delivering the best possible customer experience and value.
• Define Success Metrics: Define and refine success metrics to continually evaluate the effectiveness of products in solving business problems and delivering value to marketplace customers.

Requirements

• 10+ years of relevant experience in building and marketing intermodal transportation services.
• Strong understanding of logistics operations, including transportation, storage, transloading, and distribution.
• Bachelor's degree in business, logistics, engineering, or related field; MBA or advanced degree preferred.
• Proficient in operational strategy, business product development, go-to-market strategies, commercialization, and technology.
• Ability to set clear, ambitious product goals that motivate and focus the team on delivering with excellence and operate in a fast-paced environment.
• Articulate and proactive in communication style with ability to reinforce a clear vision with well-defined objectives.
• Proven ability to work across functions and influence senior leaders and stakeholders.
• Passionate about customer experience, with a track record of delivering and exceeding customer expectations.
• Excellent analytical skills and strong bias towards data-based decision making.

Benefits

• Competitive compensation
• Medical, dental, and vision benefits
• 401K company match program
• Flexible paid time off (PTO) and paid holidays