GTM Product Marketing Manager

Salesforce - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Publishing Industries

About the position

The GTM Product Marketing Manager at Salesforce is responsible for leading go-to-market strategies and execution for specific product lines. This role involves crafting product messaging, developing sales enablement materials, and aligning marketing efforts with sales programs to drive pipeline generation and close deals. The ideal candidate will be a self-starter with a passion for product marketing and the ability to navigate ambiguity while influencing strategy across various teams.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
• Develop succinct and effective sales training materials (demos, training, FAQs, etc.)
• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content
• Own key sales communications and updates
• Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events

Requirements

• 5 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Hands-on experience building a range of marketing assets, including selling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content
• Ability to use data and analytics to drive decision-making and a consistent track record of setting and delivering against measurable marketing metrics
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
• Ability to establish good working relationships with cross-functional teams and align with global stakeholders
• Strong collaboration skills with a willingness to drive hands-on tactical execution
• Strong communication skills, both written and verbal
• Confidently deliver presentations to audiences of all sizes
• Ability to confidently pick up and lead new projects even in the face of ambiguity

Nice-to-haves

• Experience in extracurricular leadership roles, military experience, or volunteer work

Benefits

• Flexible work environment
• Career growth opportunities
• Inspiring company culture focused on business as a platform for change