Exelixis - Des Moines, IA
posted 4 months ago
The Field Based Marketing Director on the Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. This person is the Exelixis products and services expert for Key Opinion Leaders and ensures that cross-functional resources are made available as appropriate to this key customer segment. In this role, you are a member of the GI Marketing Team and you will work closely with field sales and other members of the Commercial Team at the home office. You will be instrumental in creating the brand strategy for key customers and the tactics that will drive it across. You will also ensure successful execution of the key opinion leader strategy and tactics. This role is in the Midwest and the candidate must be located in Michigan, Indiana, Minnesota, Wisconsin, Ohio, Illinois, Iowa or Missouri. The position requires assisting in the creation of content for commercial tactics including the promotional speaker bureau and the content for advisory boards. You will identify, cultivate, and maintain long-term relationships with KOLs, tracking their opinions and behaviors. Additionally, you will lead the development of Key Account engagement plans for each assigned KOL for the commercial team and manage KOL engagement plans at congresses. Your role will also involve enabling and influencing the understanding and opinion of diseases, mechanisms of diseases, and the potential role of Exelixis products in the management of these diseases using on-label and approved marketing material. As the primary liaison between KOLs and home office cross-functional teams, you will assist in the execution of Advisory Boards, which may involve identifying, recommending, and inviting potential advisors, moderators, and speakers, as well as preparing faculty and participating in meetings. You will also assist in the development of promotional speaker bureaus, which may involve speaker identification and recruitment, attending and supporting speaker training meetings, and ensuring accurate and effective presentations of Exelixis products. Your collaboration with KOLs will be crucial in obtaining feedback to be considered in the development of brand strategies, all while complying with laws, regulations, and policies governing Exelixis activities.